Towards a theorising discourse ; Vers une théorisation du discours séducteur
In the history of human relations, seduction occupies a fundamental place, as it causes one type of relationship to another which is more 'mild' than the physical violence it has sometimes replaced. This introduction offers an attempt to theorist discourse, to be understood here in a broad sense, from the relationship of desirability to the various forms of political, advertising, literary or ideological seduction, in order to highlight linguistic, stylistic, cognitive and pragmatic findings. This influence strategy seems to be inherent in any rhetoric. In its most extreme version, the aim of seduction is to remove the reader/auditor 'out of his own' (se) and drive him (ducere) on another route. This article explores the extent to which the seduction retains part of the 'violence' of which she is the heir. From the work carried out in a seminar supported by the Institut Universitaire de France on the 'seduction of speech' organised in 2015 and 2016 at the LERMA (Aix-Marseille University), the various articles in this file reveal language masks and discursive strategies of seating in various corpus and from multiple perspectives. ; International audience Seduction occupies a fundamental place in the history of human relations, as it seems to have initiated 'softer' kinds of interaction with the other, sometimes superseding physical violence. This introduction attempts a theorisation of seductive discourse that goes beyond amorous relations to include the art of seduction in politics, advertising, literature or ideology. It intends to bring to the fore the linguistic, stylistic, cognitive and pragmatic springs of these strategies of influence which seem to be inherent to everyday speech. In its most extreme version, the aim of seductive discourse is to lead the reader/listener astray, 'away from her self', towards the vision or opinion held by the writer/orator. The article displays to what extent the art of seduction can be said to retain part of the violence that it was meant to replace. This E-rea issue is the ...