Open Access BASE2015

La comercialización, la publicidad y el Derecho del Consumidor a propósito de las bebidas alcohólicas ; Marketing, advertising and consumer law on the subject alcoholic beverages

Abstract

Resulta de suyo importante el reconocimiento legislativo que establece el marco normativo respecto a la regulación de la comercialización, consumo y publicidad de bebidas alcohólicas en nuestro país. El tema a desarrollar se encuentra normado por la Ley que Regula la Comercialización, Consumo y Publicidad de Bebidas Alcohólicas, Ley N° 28681 y por D.S. N° 012-2009-SA que aprobó el Reglamento de la referida ley. ; Is eminently important legislative recognition that establishes the normative framework respect to the regulation of marketing, consumption and advertising of alcoholic beverages in our country. Indeed, the theme to develop is regulated by the Law Regula Marketing, Consumption and Advertising Alcoholic Beverage Law N° 28681 and S.D. N° 012-2009-SA approved the Regulations of the referred law.

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