Social Media and Alcohol: Summary of Research, Intervention Ideas and Future Study Directions

In: Media and Communication, Band 4, Heft 3, S. 50-59

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Abstract

Alcohol content is frequently displayed on social media through both user-generated posts and advertisements. Previous work supports that alcohol content on social media is influential and often associated with offline behaviors for adolescents and young adults. Social media may have a role in future alcohol intervention efforts including identifying those at risk or providing timely prevention messages. Future intervention efforts may benefit from an affordance approach
rather than focusing on a single platform. (author's abstract)