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ABSTRACTUsing the 3M Model of Motivation and Personality as a theoretical framework, this study develops a three‐level hierarchy of personality traits predictive of fans' parasocial relationship with sports celebrities. Specifically, the findings show that parasocial relationship with sports celebrities is determined positively by materialism (the elemental trait), negatively by self‐esteem (the compound trait) and positively by interest in sports spectatorship (the situational trait). Practical and academic implications are provided.Copyright © 2012 John Wiley & Sons, Ltd.

With Mowen's Meta-theoretic Model of Motivation (3M Model) as a theoretical framework, this article examines the hierarchical trait predictors and consequence of one's perceived ability to modify self-presentation on Facebook (Facebook self-presentation). The study identifies several hierarchical routes to Facebook self-presentation (e.g., agreeableness, need to belong, online public self-consciousness, Facebook self-presentation, or conscientiousness self-efficacy, Internet self-efficacy, Facebook self-presentation). Facebook self-presentation is also significantly correlated with its outcome variable of Facebook intensity. Theoretical implications are provided.