Conceptualizing and Measuring the Perceived Interactivity of Websites
In: Journal of current issues and research in advertising, Volume 28, Issue 1, p. 87-104
ISSN: 2164-7313
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In: Journal of current issues and research in advertising, Volume 28, Issue 1, p. 87-104
ISSN: 2164-7313
In: Journal of consumer behaviour, Volume 11, Issue 2, p. 136-146
ISSN: 1479-1838
ABSTRACTUsing the 3M Model of Motivation and Personality as a theoretical framework, this study develops a three‐level hierarchy of personality traits predictive of fans' parasocial relationship with sports celebrities. Specifically, the findings show that parasocial relationship with sports celebrities is determined positively by materialism (the elemental trait), negatively by self‐esteem (the compound trait) and positively by interest in sports spectatorship (the situational trait). Practical and academic implications are provided.Copyright © 2012 John Wiley & Sons, Ltd.
In: Journal of marketing theory and practice: JMTP, Volume 19, Issue 3, p. 337-346
ISSN: 1944-7175
In: Materials & Design, Volume 23, Issue 1, p. 97-105
In: Progress in nuclear energy: the international review journal covering all aspects of nuclear energy, Volume 161, p. 104722
ISSN: 0149-1970
In: Materials and design, Volume 95, p. 398-409
ISSN: 1873-4197
In: SETA-D-22-04088
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In: Materials and design, Volume 239, p. 112739
ISSN: 1873-4197
In: Materials and design, Volume 87, p. 656-662
ISSN: 1873-4197
In: Materials & Design, Volume 67, p. 1-8
In: Materials & Design (1980-2015), Volume 66, p. 162-168
In: Materials & Design, Volume 63, p. 729-737
In: Computers and electronics in agriculture: COMPAG online ; an international journal, Volume 219, p. 108791
In: Materials and design, Volume 239, p. 112766
ISSN: 1873-4197
In: Materials & Design, Volume 59, p. 466-474