Suchergebnisse

Examines the renewed interest and application of the marketing
concept in the United States. Argues that recent interest is the result
of a decline in corporate America and the emergence of Japanese
competition, signalling America′s refocus on customer needs, internal
needs, and vendor relations. Calls for continued use of the marketing
concept in American industry.

The extent of congruence between managerial values and
organisational goals is addressed from the perspective of assessing
whether there is sufficient managerial commitment to allow for effective
implementation of competitivefirm strategy. A group of production
managers is compared with a group of quality control managers, using a
hierarchical model reflecting decision‐process goal constraints. Study
results reveal that the goal hierarchies of production managers differ
significantly from quality control managers. Given the role demands of
each manager group, the congruence levels between managerial values and
organisational goals are sufficient to satisfy organisational
accountability. Several implications for strategic planning are
presented.