Has the marketing concept returned to the United States?

In: The journal of business & industrial marketing, Band 4, Heft 2, S. 61-63

Abstract

Examines the renewed interest and application of the marketing
concept in the United States. Argues that recent interest is the result
of a decline in corporate America and the emergence of Japanese
competition, signalling America′s refocus on customer needs, internal
needs, and vendor relations. Calls for continued use of the marketing
concept in American industry.