Suchergebnisse

Abstract. Oklahoma and Georgia, two outstanding college football contenders, challenged the National Collegiate Athletic Association's (NCAA) long standing control over television sales of game broadcasts. The case, Board of Regents of the University of Oklahoma and the University of Georgia Athletic Association vs. National Collegiate Athletic Association, alleged violations of the Sherman Antitrust Act.1 It captured the attention of those involved in sports and of the legal profession but its significance is wider. It involved basic economic issues. Plaintiffs held that television was not a threat to ticket revenues, the NCAA structure gave control to colleges with little or no interest in football. and the arrangement did not achieve competitive balance. The NCAA's behavior is found to be that of a classic cartel and ending its control widened consumer choice and upgraded product quality.

Abstract. Financial aid is an important factor in determining women's rate of participation in intercollegiate sports and is likely to become an even more important influence. Regression analysis of data from a representative sample of female athletes attending institutions in the two major divisions of the National Intercollegiate Athletic Association and of financial information from the institutions shows that socioeconomic background also is a major factor. Other variables that explain such participation are total non‐scholarship direct expenditures (a proxy for quality), birth order and per capita direct expenditures. Although a university's or college's dollar commitment is having a major impact, economic considerations indicate there are some potential dangers in allocating grants according to the ratio of female to male athletes.

Traditionally, Coll football telecasts were strictly limited, for the stated purpose of protecting live attendance at games. The 40% increase in Coll football TV exposures in 1978 is examined, & it is shown that live attendance at the 72 NCAA Division I-A & I-AA schools studied responded by increasing in a complementary relationship rather than by decreasing as would be expected if attendance & TV exposure were substitutes. 2 Tables, 12 References. HA