Televising College Football: The Complementarity of Attendance and Viewing

In: Social science quarterly, Band 67, Heft 1, S. 176-185

Abstract

Traditionally, Coll football telecasts were strictly limited, for the stated purpose of protecting live attendance at games. The 40% increase in Coll football TV exposures in 1978 is examined, & it is shown that live attendance at the 72 NCAA Division I-A & I-AA schools studied responded by increasing in a complementary relationship rather than by decreasing as would be expected if attendance & TV exposure were substitutes. 2 Tables, 12 References. HA