Suchergebnisse

A discussion of the ability of campaign consultants to shape candidates' images &, thereby, influence electoral outcomes. Focus is on the role of nonverbal aspects of candidate presentation on image making & voters' preferences. In a series of 3 related studies conducted at the time of 1984 national elections, the impact of different photographs of the same candidate is assessed. The results suggest that a candidate's image can be shaped in such a way as to manipulate voters' preferences. 2 Tables, 2 Figures, 33 References. Modified AA