The Image and the Vote Manipulating Voters' Preferences
In: The public opinion quarterly: POQ, Band 51, Heft 1, S. 31
ISSN: 1537-5331
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In: The public opinion quarterly: POQ, Band 51, Heft 1, S. 31
ISSN: 1537-5331
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 51, Heft 1, S. 31-47
ISSN: 0033-362X
A discussion of the ability of campaign consultants to shape candidates' images &, thereby, influence electoral outcomes. Focus is on the role of nonverbal aspects of candidate presentation on image making & voters' preferences. In a series of 3 related studies conducted at the time of 1984 national elections, the impact of different photographs of the same candidate is assessed. The results suggest that a candidate's image can be shaped in such a way as to manipulate voters' preferences. 2 Tables, 2 Figures, 33 References. Modified AA
In: American journal of political science, Band 30, Heft 1, S. 108
ISSN: 1540-5907
In: American journal of political science: AJPS, Band 30, Heft 1, S. 108
ISSN: 0092-5853