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This research is aim at explaining form, function, and meaning of sign in A Mild cigarette advertisement. The problems in this research are what are form, function, and meaning of sign in A Mild cigarette advertisement. The kind of research is descriptive and qualitative approach. The research data is sign in A mild cigarette advertisement in verbal and non-verbal language form. The source of data is television, internet, and story board. In analysis data, sign in a mild cigarette advertisement uses Pierce theory and Saussure theory. Then, the function of sign is described and explained uses Searle theory. Next, the meaning of sign is implemented by using Barthes theory. The result of research indicates, first there are 7 data are used form of sign in verbal language and nonverbal language. Second, there are 4 functions of sign from 5 who stated by Searle, (1) representative function includes speculation, report, showing, and saying; (2) directive function includes persuasion, suggestion, and influence; (3) expressive function includes critic, blame and disappoint; (4) co-missive function includes threaten and capable. Third, there is one meaning of sign produced includes hyper realit. Key words: sign, advertisement, and hyperrealityABSTRAK Tujuan penelitian ini adalah untuk menguraikan wujud, fungsi, dan makna tanda dalam iklan rokok A Mild. Masalah dalam penelitian ini adalah apakah wujud tanda, fungsi tanda, dan makna tanda dalam iklan rokok A Mild. Jenis penelitian ini adalah deskriptif dengan pendekatan kualitatif. Data penelitian adalah tanda terdapat dalam iklan rokok A Mild dalam wujud bahasa verbal dan bahasa nonverbal. Sumber data penelitian adalah media televisi, internet, dan baliho. Dalam analisis wujud tanda dalam iklan rokok A Mild, digunakan teori Peirce dan Saussure. Selanjutnya, fungsi tanda dideskripsikan dan dijelaskan dengan menggunakan teori Searle. Kemudian, makna tanda diimplementasikan dengan menggunakan teori Barthes. Hasil analisis disimpulkan sesuai dengan rumusan masalah dalam penelitian, yaitu pertama ditemukan tanda menggunakan wujud tanda dalam bahasa verbal dan bahasa nonverbal. Kedua, ditemukan 4 fungsi tanda dari 5 yang dikemukakan oleh Searle yaitu, (1) fungsi representatif, yakni berspekulasi, melaporkan, menunjukkan, dan menyatakan; (2) fungsi direktif, yakni mengajak, menyarankan, dan mempengaruhi; (3) fungsi ekspresif, yakni mengkritik, menyalahkan, dan mengeluh; dan (4) fungsi komisif meliputi mengancam dan menyatakan kesanggupan. Ketiga, adanya makna tanda hiperrealitas dihasilkan dari iklan rokok A Mild. Kata Kunci: tanda, iklan, dan tanda hiperrealitas

Imperatives politeness strategy are nessecary in the process of teaching and learning, particularly in the English language teaching. In the process of teaching and learning expected lecturer is able to establish communication with the good atmosphere to create in order for the communicative and knowledge transferring can also be well received. But the fact that of the real presence yet shows the synchronization relationships between lecturer and students in the classroom. This is impacting on the quality of the process and learning outcomes of the students. Therefore, the politeness imperatives strategy is done to get data and information can be used as consideration and appropriate strategies that improve the quality of teaching and learning. So that teaching can be obtained for purposes of the maximum, especially in the teaching of the language of the collage student at Dharmasraya.Data collection is done using non participant observation method the method. In this research, the method refers to the use of the imperative acts both in language teaching. Then, the technique used is the participant technique and basic technique is sadap technique. Data analysis is used pragmatic method of indeterminate become a partner between collage students and lecturer. The results showed that the strategy of politeness applied in language teaching, especially in the college students semester 2 PGSD FKIP Department courses at the Indonesia Dharmas University is politeness strategy the context in which the context of the follow up politeness is imperative in the form of said force, invite, sent, urging, pleading, suggest, and ruled with the discovery of three of the four functions of the language according to the Leech (1993:164) competitive, konvivial, and collaborative. However, the function of language that is often used is a function collaborative language. The success rate of the use of imperative strategy is very effective in English language teaching so that learning can be implemented properly. Keywords: error analysis, modification, Doushi Renyoukei, morphological, syntactic

The problems discussed in this study are based on the transition of curriculum changes that often change by government policies and the dominance of the use of English. This problem causes Indonesian proficiency value to be categorized as low. For this reason, a learning strategy in Indonesian is needed to minimize all impacts that occur by offering and modifying existing methods called ethnopragma-educative. This study aims to describe learning methods Indonesian in ethnopragma-educative-based high schools (communication ethnography, pragmatics, and educational interactions. The use of methods is carried out with qualitative description in order to be able to accommodate the reality of language in interactions in the classroom. Observation methods carry out the collection of methods, in-depth interviews, documentation with recording techniques, and pragmatics match techniques, and focusing discussion groups with teachers, stakeholders, and communities in the high school environment. The research results were obtained based on the modification of the three statements are (1) the use of communication ethnographic approaches include eight elements, namely setting and scene, participants, ends, an act of sequences, key, instrumentalities, a norm of interaction, and genres able to accommodate learning situations in the classroom to create effective and efficient learning; (2) the use of pragmatic approaches based on illocution, locution, and perlocution actions can maximize the role of teachers as motivators and inspirators in involving students to participate in Indonesian learning to develop cognitive, psychomotor, and achievement of learning go; (3) the use of educational interaction approaches can create two-way learning that is realized by the question and answer method between teachers and students in the classroom