Suchergebnisse

PurposeThis study analyses configurations of national culture as boundary conditions of countries' national systems of innovation (NSI). Drawing from the NSI approach, we argue that culture's role is that of a contingency factor shaping the relationship between investments in innovation and national innovation outputs.Design/methodology/approachWe assessed the moderation effect of national culture through a systematic, two-stage approach using fuzzy-set Qualitative Comparative Analysis (fsQCA), which allows the analysis of changes induced by the moderator variables. Analyses were conducted with a diverse sample of 61 countries over a period spanning 12 years, from 2011 to 2022.FindingsFindings reveal that investments in innovation, but not individual cultural dimensions, is a necessary condition for high innovation outputs. Furthermore, several configurations of cultural dimensions were identified as moderators of the relationship between investments in innovation and innovation outputs.Originality/valueThis study provides insights into cross-national innovation research by exposing the role of cultural configurations, rather than just individual cultural dimensions, as boundary conditions involved in the achievement of high levels of innovation.

Economic geographers, industrial economists and innovation scholars have long debated the impact of agglomeration externalities on innovation, often with conflicting results. We argue that rather than focusing on which agglomeration externality most influences innovation, we should gain a deeper understanding of how agglomeration externalities influence innovation. Drawing on the concept of national systems of innovation (NSI), we examine the role of industrial diversity and domestic competition as contingency factors that affect the relationship between national innovation inputs and outputs. Using secondary data from 86 countries, we developed interaction models, and our findings indicate that industrial diversity positively influences the relationship between innovation inputs and outputs. Additionally, we found that the relationship between innovation inputs and outputs is strengthened at higher levels of diversity and competition. Also, the positive effects of institutions on innovation outputs increase with high industrial diversity and medium to high domestic competition. Similarly, the positive marginal effect of human capital and research on innovation outputs is strengthened by increasing industrial diversity, although a medium-low level of competition can undermine this effect. This study contributes to the ongoing debate on agglomeration externalities and the NSI literature by highlighting the role of industrial diversity and competition in shaping national innovation outcomes.

Purpose
It is well established in marketing literature that international performance is positively affected by marketing capabilities, whether static or dynamic. However, recent theoretical development proposed adaptive marketing capabilities (AMC) as a set of capabilities able to close the marketing gap. Given the relative newness of this construct, empirical studies are still scarce. Therefore, drawing from a resource-based view perspective, this study aims to analyse the relationships among market orientation (MO), AMC and firms' international performance, as well as the moderating effects of competitive intensity.


Design/methodology/approach
The authors have used survey-based research with 335 internationalised Portuguese business-to-business small and medium sized enterprises (B2B SMEs) during June 2020. The authors analysed responses through structural equation modelling and path analysis.


Findings
Results revealed positive relationships between AMC and international performance and between MO and AMC. Furthermore, results were robust to the competitive environment.


Originality/value
To the best of the authors' knowledge, this study contributes to international marketing literature by analysing MO as an antecedent of AMC, which has never been done before. Furthermore, it analyses the simultaneous effects of MO and AMC on international performance, as well as the moderation of competitive intensity. Also, the study's results inform managers and marketeers of internationalised firms about the advantages of adopting a market-oriented behaviour and the development of AMC, whether in more or less competitive environments.

The conceptualization of administrative distance exists for over 20 years. Despite its ubiquity, we found an unsatisfactory theoretical and practical depth when it comes to its operationalization, and studies that narrow onto its development are scarce. We have set, therefore, to improve both the theoretical scope and measurement of administrative distance. We achieved this using an inductive approach, which allowed us to infer from observed results, such observation suggesting the addition of the variables in the Doing Business Report, as they capture a previously omitted and relevant aspect of administrative distance: bureaucratic efficiency. We use a reference model, featuring a panel random-effects regression, as a benchmark for the study of our proposal. Our results showed an improved model with a significantly higher explanatory capacity while observing that the new measure is both significant and independent from the existing administrative distance measure, being complementary. This work opens several avenues for future research, having meaningful consequences for the development of better institutional distance models.