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This study investigated the effects of pop-up windows and animation on online users' orienting response and memory for Web advertisements. All participants (N = 60) in a mixed-design factorial experiment were exposed to four online portal Web sites, each containing a banner ad that was either animated or static and a pop-up ad that was also either animated or static. Their orienting responses during reception of the online sites were measured via heartbeats using electrocardiogram (ECG). Recall and recognition memory for ads and portal Web sites were measured via a postexposure paper-and-pencil questionnaire. Hypotheses derived from visual attention, motion effect, distinctiveness, bio-informational, and limited-capacity theories were tested. The results fully supported the proposition that pop-up ads elicit orienting responses. Ad recognition was lower whereas ad recall was higher for pop-up ads compared to banner ads. In addition to main effects, the data revealed several interaction effects, with implications for theory.

This study examined youth reactions to four tobacco countermarketing messages from the national truth® and "Think. Don't Smoke" tobacco countermarketing campaigns through Web TV using a forced exposure approach. More than 900 respondents completed a baseline survey that established their smoking intentions and behaviors; viewed a series of randomly ordered tobacco countermarketing advertisements; and, after each ad, answered six items gauging individual ad reactions. Respondents across smoking risk groups had more favorable reactions to two ads produced for Legacy's truth® campaign ("Body Bags" and "Daily Dose") compared with all other messages tested. Philip Morris' "My Reasons" received favorable evaluations among teens at lowest risk for future smoking, but consistent with our predictions derived from the theory of psychological reactance (Brehm, 1966), older teens at elevated risk of future smoking responded much less favorably. Teens without prior exposure to another truth® ad using the counter-industry message ("Shredder") rated this ad less favorably. Results underscore the importance of both prior exposure and message features and suggest the presence of other factors associated with ad effectiveness, including message clarity and stylistic presentation.

This article uses the functional theory of campaign discourse to determine whether differences exist in the purpose and content of 75 web-only video ads and 742 television ads created by candidates and national parties during the 2004 and 2008 presidential campaigns. Web-only ads were more likely to include attack themes than TV ads, and TV ads were more likely to include acclaim themes than web-only ads. Ads differed little in their use of news-mediated evidence to bolster ad claims.

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.

Advertising could be a powerful communication force and important selling tool serving to to sell goods, services, images, and ideas through channel of knowledge and persuasion. It is highly visible force within the society. All people receive several advertising messages daily. It is essential to the success of any sort of business and business. Non-business organization like government, school and universities, and Public Service teams employ a lot of and a lot of advertising ways. It's one of the elements of the selling and communication method. Advertising win over folks to shop for merchandise. All advertising contains each info and persuasion. Nowadays we are able to say advertising could be a communication, marketing, public-relation, info and persuasion method. This study is to look at however a client connects with promotional techniques utilized by advertising business in India. The advertising business in India is dynamic at a really quick pace. The promotional techniques that square measure currently being employed by the businesses is that specialize in a social cause and mistreatment folk as their whole representatives instead of mistreatment celebrity faces. Television, typically known as "king" of the advertising media has been perpetually facing challenges from not solely the digital medium, however conjointly from the web ads and social networking sites .In alternative words we are able to say that it's a complete psychological treatment of the buyer and a really artistic and exciting area also.

AbstractOnline sex has become a fast-growing business in both developing and developed network, with advertisements of (not necessarily unique) individuals numbering in the hundreds of millions across different Web portals. One such major hub of sex advertisement activity, before it was shut down by US federal agencies, was backpage.com. The backpage.com website was a classifieds-advertising portal that had become the largest marketplace for buying and selling sex by the time that federal law enforcement agencies seized it in April 2018. Since then, investigations have been actively underway. However, the data (which has recently been made available to us for research on UK Backpage) also offers valuable insights into the nature of the online sex business, including complex properties that can be best studied using network science. One of the challenges, however, is a rigorous modeling of the data as a network, since the primary data are web advertisements and metadata (backend database) on accounts that posted that ad. In this article, we conduct an empirical study of an important sample of the online sex marketplace using UK backpage, including presenting a methodology for constructing simple 'activity networks' that define some notion of real-world collaboration or connection between two entities (in our case, at the level of ad-posting accounts) and then studying the properties of these networks. We gather a set of insights into a domain that has not been studied at scale, let alone a national level, but that is continuing to be a growing social problem for many countries.

A collection of yearbooks from Weber State College which comprise the years 1964 to 1982. Included in the yearbooks are photographs of students, class officers, faculty, athletics, and departments within the college. It also contains sections on the clubs, activities, organizations, and advertisements from local businesses. ; 9.25 x 12.25 in. hardback. Pages number 1-32.

A collection of yearbooks from Weber State College which comprise the years 1964 to 1982. Included in the yearbook are photographs of students, class officers, faculty, athletics, and departments within the college. It also contains sections on the clubs, activities, organizations, and advertisements from local businesses. Publication ceased 1973; 1975-81. 1982 is the last publication of the Acorn ; 9.25 x 12.25 in. hardback. Pages number 1-31.

PurposeThe purpose of this paper is to examine whether advertising type (static or dynamic) and appeal (emotional or rational) moderate the relationship between web banner advertising frequency and consumer attitudinal response.Design/methodology/approachA laboratory experiment involving 400 participants was conducted to test for the moderating effect. Factorial ANOVA is used to measure brand attitude.FindingsThe results identified that the web banner advertisement type acted as a moderator between frequency and brand attitude. However, the moderating effect of banner advertisement appeal was found to be insignificant at a single banner advertisement frequency (i.e. exposure) but significantly different at a higher frequency. The study findings provide better directives for online marketers.Practical implicationsThe major limitation is the fact that the impact of banner advertisement frequency was manipulated from one to five exposures. Future research needs to determine what happens after the fifth exposure, perhaps ten exposures or more, to determine the wear-out effect and in turn, to decide on the optimal frequency level in an effort to design more appropriate web communication strategies.Social implicationsThe result shows that pop-up banner advertisements are intrusive, and that high level of exposures to pop-up banner advertisement could annoy online users. Thus, online advertisers should avoid repeating the pop-up banner advertisements because this could adversely affect the attitude towards the online advertising in general, and could also negatively influence attitudes towards the brand and ultimately effect online purchase.Originality/valueThis study contributes to the theory by providing more insights into the repetition effect, and comprehensive conclusions can be drawn based on the manipulation of banner advertisement frequency on different frequency levels. The research identifies that if the communication objective is to generate brand attitude, different strategies can be adopted depending on the banner advertisement type (pop-up vs static) and banner advertisement appeal (emotional vs rational).

Abstract
Morpho-phonological nativisation and syntactic applications of Kiswahili loanwords appear throughout telecommunication businesses' advertisements, as can be collected from such companies' Facebook pages. Word-by-word and line-by-line coding and analysis reveal a richness in the borrowing process and its implications for the contemporary Kiswahili lexicon. Apparently, nouns are more inclined to be borrowed than words from other grammatical categories, with loanwords from English expanding the meaning of items, and in some cases substituting those items in the lexicon of the receiving language. Phonologically, accommodation of loanwords includes syllabic adjustments, vowel addition, consonant assimilation, and consonant deletion – these and other linguistic strategies play an important role in the nativisation process of ubiquitous items in the online vocabulary familiar to users of the world wide web. Syntactically, loanwords appear in interrogatives, conditionals, and imperatives, as well as in non-sentential constructions. In turn, these borrowings constitute a significant portion of the ongoing nativisation processes that contribute to the future of the Kiswahili lexicon.