Conscious Consumption
This presentation will focus on the role of consumption in fostering a sustainable economy. Sustainability is typically discussed in a siloed fashion in the United States. Cradle-to-cradle production and regulation to curb greenhouse gas emissions are proffered as salves for evidenced degradation but little attention is directed to how a society can enable sustainability as a cultural norm. Further and related, the role of the individual economic agent as consumer, investor, and government participant is seemingly not acknowledged. To a large extent, the population majority delegates the powers conferred in the three roles to a minority largely through indifferent conveyance, leaving outcomes impacting society dependent on incentives of a few, who may or may not be aligned with the public welfare. Therefore, given a consumerism based economy, perhaps the most significant, powerful, and traction-inducing vehicle for instituting sustainability may be found in enabling conscious consumption at the individual level.