Industry insight: Conscious consumption

In: Clothing Cultures, Band 5, Heft 1, S. 193-196

Abstract

Abstract
These days, purchasing almost anything can be a veritable minefield: are these carrots organic? Is my eyeliner cruelty free? Can I afford to pay a little extra for a plant-based washing up liquid? The struggle is more than real – it is necessary. It shows that we are engaging with the all-too real problem of global warming, rather than burying our heads in the sand. For this reason, it is important we keep the environment in mind when we are making everyday choices, such as in our clothing. Whether you are a consumer, designer or manufacturer, it is important to include waste reduction in the goals of your efforts in the fashion industry. In this article, I will be sharing my views on why you should make the switch from mainstream to sustainable fashion and telling you a little bit about our brand, Madia & Matilda.