Authenticity guaranteed: masculinity and the rhetoric of anti-consumerism in American culture
Fantasies of Authenticity: Masculinity, feminization, and anti-consumerist critique -- Authentic individuals and organization men: Masculine protest in the 1950s -- Shopping for the real: Anti-consumerism and the gender politics of postmodern critique - The Real Deal: Fighting the feminizations of consumer culture - To shop or not to shop: Consumerist anti-consumerism and the production of guilty pleasure - Coda - Notes -- Works Cited - Index.