Authenticity guaranteed: masculinity and the rhetoric of anti-consumerism in American culture

Cover -- Title Page -- Copyright -- Contents -- Dedication -- Preface -- Introduction -- Chapter 1. Fantasies of Authenticity: Masculinity, Feminization, and Anti-Consumerist Critique -- Chapter 2. Authentic Individuals and Organization Men: Masculine Protest in the 1950s -- Chapter 3. Shopping for the Real: Anti-Consumerism and the Gender Politics of Postmodern Critique -- Chapter 4. The Real Deal: Fighting the Feminizations of Consumer Culture -- Chapter 5. To Shop or not to Shop: Consumerist Anti-Consumerism and the Production of Guilty Pleasure -- Coda -- Notes -- Works Cited -- Index -- Back Cover.