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The 21st century has brought both opportunities and challenges in our global, boundaryless world. Importantly, managers face a dynamic and intercon- nected international environment. As such, 21st century managers need to consider the many opportunities and threats that Web 2.0, social media, and creative con- sumers present and the resulting respective shifts in loci of activity, power, and value. To help managers understand this new dispensation, we propose five axioms: (1) social media are always a function of the technology, culture, and government of a particular country or context; (2) local events rarely remain local; (3) global events are likely to be (re)interpreted locally; (4) creative consumers' actions and creations are also dependent on technology, culture, and government; and (5) technology is historically dependent. At the heart of these axioms is the managerial recommenda- tion to continually stay up to date on technology, customers, and social media. To implement this managerial recommendation, marketers must truly engage custo- mers, embrace technology, limit the power of bureaucracy, train and invest in their employees, and inform senior management about the opportunities of social media.

Reflecting on the covid-19 infodemic, this paper identifies different dimensions of information disorder associated with the pandemic, examines how online platform governance has been evolving in response, and reflects on what the crisis reveals about the relationship between online platforms, international law, and the prospect of regulation. The paper argues that online platforms are intermediary fiduciaries of the international public good, and for this reason regulation should be informed by relevant standards that apply to fiduciary relationships.

Abstract
Provisional application has become a quasi-automatic corollary to the signature of mixed bilateral European Union (EU) agreements. Resort to provisional application is thereby informed by a rationale hitherto unknown in international law: it allows federal polities where the federal level does not have exclusive treaty making powers to develop an effective external action that is not hindered by that polity's complex internal division of competences. This article argues that the EU has also developed a rather consistent practice in relation to provisional application. The EU thereby distinguishes between its treaty partners whereby some of them simply agree that the EU unilaterally determines the scope of provisional application. Because of the reference to the EU's internal division of competence, the internal law of the parties, something that is typically not relevant under international law, acquires legal significance. The EU's practice is found to be largely in line with the Draft Guidelines on Provisional Application that are being elaborated by the International Law Commission, although clearly it is also more refined on some points. Lastly, the article identifies one pressing issue which requires clarification, and which is not properly addressed in the Draft Guidelines. That is the question on the fate of the provisional application by the EU of part of a mixed agreement where one individual EU member state has decided not to ratify that agreement.

Artikel ini bertujuan untuk menganalisis pendekatan aktivis-aktivis perempuan di Bali dalam mendifusikan norma global kesetaraan gender. Aktivitas mereka berhadapan dengan adat budaya Bali yang patriarki. Dengan menggunakan metode kualitatif berjenis fenomenologi, penelitian menggambarkan pengalaman aktivis perempuan di Bali dalam ruang transnasionalisme. Penelitian ini menemukan bahwa upaya untuk mendifusikan norma dari ranah global ke ranah domestik dan lokal, tidak terjadi secara linear. Ratifikasi Konvensi mengenai Penghapusan segala Bentuk Diskriminasi terhadap Perempuan oleh Pemerintah Indonesia pada tahun 1984, tidak berarti bahwa norma kesetaraan gender dapat menyebar dan terinternalisasi dalam masyarakat secara otomatis. Aktivis dalam gerakan perempuan memiliki peran yang penting dalam mempromosikan pentingnya hak-hak perempuan. Mereka melakukan adaptasi agar norma kesetaraan gender pada level global, mendapatkan penerimaan di segmen tertentu dari budaya Bali. Pilihan strategi dalam difusi norma oleh para aktivis perempuan di Bali adalah hasil interaksi antara identitas pemahaman mereka terhadap budaya lokal, interaksi dalam jaringan advokasi internasional serta penggunaan kesempatan politik baik yang berasal dari ranah internasional maupun domestik. Pengalaman berinteraksi langsung dengan aktivis gender di negara Barat menimbulkan gagasan kreatif untuk mengadopsi praktik perjuangan gender yang telah berhasil di luar negeri untuk diterapkan di level lokal.Kata-kata kunci: norma global, difusi, glokalisasi, gerakan gender, transnasionalismeThis article aims to analyze the approach of women activists in Bali in diffusing global norms of gender equality. Their activities deal with patriarchal Balinese cultural tradition. Using a qualitative method of phenomenology, the study describes the experiences of women activists in Bali in the space of transnationalism. This study finds that efforts to diffuse norms from the global to the domestic and local domains do not occur in a linear fashion. Ratification of the Convention on the Elimination of All Forms of Discrimination against Women by the Government of Indonesia in 1984 does not mean that gender equality norms can spread and be internalized in society automatically. Activists in the women's movement have an important role in promoting the importance of women's rights. They make adaptations so that the norms of gender equality at the global level gain acceptance in certain segments of Balinese culture. The strategy choices in the diffusion of norms by women activists in Bali are the result of the interaction between their identity and understanding of local culture, interaction in international advocacy networks and the use of political opportunities both from the international and domestic spheres. The experiences of interacting directly with gender activists in Western countries give rise to creative ideas to adopt the practice of gender movement that has been successful abroad to be applied at the local level.Keywords: global norms, diffusion, glocalization, gender movement, transnationalism