In: Routledge advances in international relations and global politics
Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Contributing Authors' Biodata -- Introduction -- PART I: The First Frontier: Understanding Public Diplomacy -- 1. Hegemony, Morality and Power: A Gramscian Theoretical Framework for Public Diplomacy -- 2. Communications Technologies and Public Diplomacy: A History of the Tools of Statecraft -- 3. Education beyond Borders: Explaining the Frontiers of Public Diplomacy's Core -- PART II: The Second Frontier: Early Public Diplomats and Their Innovations during the Collapse of Colonialism -- 4. Hegemonic Communications with Colonial Subjects: British Public Diplomacy in Colonial India -- 5. Colonial Subjects as Hegemonic Actors: V. S. Srinivasa Sastri's 1922 Public Diplomacy Tour of British Dominion Territories -- 6. Non-governmental Public Diplomacy Networks: The Indian National Congress and US Public Opinion, 1914-1947 -- PART III: The Third Frontier: Emergent Forces in Contemporary Public Diplomacy -- 7. China's "Exceptional" Public Diplomacy: Dressing up the Dragon -- 8. India's Public Diplomacy Re-posturing: The BJP's Use of Yoga within Its Political Communications -- 9. Cities as Public Diplomacy Actors: Combining Moral "Good" with Self-interest -- PART IV: The Fourth Frontier: Public Diplomacy at the Edge of the World -- 10. Public Diplomacy at the Top of the World: Sub-state Communications between Russia's North-west and Its European Neighbours -- 11. Outsourcing Public Diplomacy Operations: Neoliberalism and the Communications of the United Nations since the End of the Cold War -- 12. Public Diplomacy on the Frontiers of Madness: North Korea and the Hegemonic Coalition -- Conclusions -- Index.
In: Routledge advances in international relations and global politics vol 159
In: Routledge advances in international relations and global politics, vol 159
"This edited volume provides the foremost analysis of public diplomacy's relationship with hegemony, morality and power, through an analysis of the peripheries of the international system where power dynamics are most apparent. This examination of public diplomacy's frontiers will aid scholars in acquiring greater critical understanding of the values and intentions that are at the crux of this area of statecraft. The chapters within this book discuss public diplomacy in relation to the notions of hegemony and counter-hegemony found within the work of the Italian philosopher Antonio Gramsci. For the authors, public diplomacy is not just a political communications term, it is also a moral term wherein actors attempt to convey a sense of their own virtuosity and 'goodness'. The book thereby provides fascinating insight into public diplomacy from the under-researched angle of moral philosophy, arguing that public diplomacy is one of the primary vehicles through which international actors engage in moral rhetoric to meet their power goals. The Frontiers of Public Diplomacy is an important book for scholars and practitioners of the subject alike. At a practical level it provides a series of interesting case studies of public diplomacy in peripheral settings. However, at a conceptual level it challenges the reader to consider more fully the assumptions that they may make about public diplomacy and its role within the international system"--
In: Routledge advances in international relations and global politics vol 159
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