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We argue that during the 1940s Hollywood films had an important role to play in the creation of a postwar South Korean society based on the new global U.S. hegemony. The connections between political and economic change in South Korea and socio-cultural factors have hitherto scarcely been explored and, in this context, we argue that one of the key socio-cultural mechanisms that supported and even drove social change in the immediate post-war period was the Korean film industry and its re-presentation of masculinity. The groundbreaking work of Antonio Gramsci on hegemony is drawn on - in particular, his understanding of the relationship between "commonsense" and "good sense" - as well as Raewyn Connell's concept of hegemonic masculinity. The character of Rick in the 1941 Hollywood classic Casablanca is used to illustrate the kind of hegemonic masculinity favoured by the U.S. Occupation authorities in moulding cultural and political attitudes in the new Korea.

We argue that during the 1940s Hollywood films had an important role to play in the creation of a postwar South Korean society based on the new global U.S. hegemony. The connections between political and economic change in South Korea and socio-cultural factors have hitherto scarcely been explored and, in this context, we argue that one of the key socio-cultural mechanisms that supported and even drove social change in the immediate post-war period was the Korean film industry and its re-presentation of masculinity. The groundbreaking work of Antonio Gramsci on hegemony is drawn on - in particular, his understanding of the relationship between "commonsense" and "good sense" - as well as Raewyn Connell's concept of hegemonic masculinity. The character of Rick in the 1941 Hollywood classic Casablanca is used to illustrate the kind of hegemonic masculinity favoured by the U.S. Occupation authorities in moulding cultural and political attitudes in the new Korea. ; Nosotros argumentamos que durante los años 40 las películas de Hollywood tuvieron un papel importante en la creación de la sociedad de post-guerra de Korea del Sud cuya base era la recién hegemonía de Estados Unidos. Las conexiones entre el cambio político y económico en Korea del Sud y los factores socio-culturales han sido hasta ahora escasamente poco explorados y, en este contexto, nosotros planteamos que uno de los factores socio-culturales clave que han apoyado y hasta dirigido el cambio social en la post guerra fue la industria cinematográfica koreana y su representación de la masculinidad. El revolucionario trabajo de Antonio Gramsci sobre la hegemonía se apoya, en particular, en su interpretación de la relación entre el "sentido común" y el "buen juicio", así como en la concepción de masculinidad hegemónica de Raewyn Connell. El papel de Rick en el año 1941 Holywood con el clásico Casablanca es utilizado para ilustrar el tipo de masculinidad hegemónica favorecida por Estados Unidos. Las instituciones de ocupación se encargan de moldear las actitudes culturales y políticas en la nueva Korea.

As China looks to reinvigorate its soft power by drawing on the creative inputs of foreign media producers and technical expertise, this book explores how and why creative workers are moving to the Mainland from East Asia, and how they are navigating the challenges of producing creative and critical content in a politically constrained environment

As China looks to reinvigorate its soft power by drawing on the creative inputs of foreign media producers and technical expertise, this book explores how and why creative workers are moving to the Mainland from East Asia, and how they are navigating the challenges of producing creative and critical content in a politically constrained environment.