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This article reflects on research undertaken with low income households over a 12 month period following the 'credit crunch', a period characterised by rapid change to the financial landscape in the UK. It argues that people living on persistent low incomes were casualties of the economic 'boom' as they did not benefit from economic growth and of the 'bust' in that they most keenly felt the impact of the recession and the reaction of financial institutions to the new financial landscape. It concludes by arguing that, reflecting on the complexity of people's lives, addressing indebtedness requires a multi-faceted approach.