Books Received
In: Journal of contemporary European studies, Volume 23, Issue 1, p. 165-167
ISSN: 1478-2790
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In: Journal of contemporary European studies, Volume 23, Issue 1, p. 165-167
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 23, Issue 1, p. 165
ISSN: 1478-2804
In: Journal of contemporary European studies, Volume 22, Issue 4, p. 552-553
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 22, Issue 3, p. 373-375
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 22, Issue 1, p. 96-98
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 21, Issue 3, p. 477-478
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 21, Issue 2, p. 330-333
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 20, Issue 4, p. 560-562
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 20, Issue 3, p. 413-414
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 20, Issue 2, p. 259-260
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 20, Issue 1, p. 130-130
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 19, Issue 3, p. 329-334
ISSN: 1478-2790
In: Journal of contemporary European studies, Volume 16, Issue 3, p. 486-488
ISSN: 1478-2804
In: Men and masculinities, Volume 10, Issue 2, p. 197-221
ISSN: 1552-6828
This article focuses on the myth of hegemonic masculinity in the context of discourses of gender, sport, and nature in advertising, with reference to Der Spiegel, the leading German news magazine, and to Dav Panorama, the largest European mountaineering magazine. The article considers commodity advertisements that employ masculinist sports metaphors (in Der Spiegel) and contrasts them with others designed to sell a range of outdoor sports equipment and/or to promote the idea of sustainable human interaction with the natural environment (in Dav Panorama). Advertisements targeting affluent men are critically discussed, and the symbolic codes of masculinist aesthetics—visualizations of the desire to "conquer" all social constraint—are highlighted. Sports metaphors of all-out competition are compared with broader, less masculinist concepts of sport and nature to underline the ideological character of promotional constructs produced to exploit men's—and women's—fears of failing within a social and cultural order dominated by men.
In: Journal of contemporary European studies, Volume 14, Issue 3, p. 439-440
ISSN: 1478-2804