author:"Takhar-Lail, Amandeep" | Pollux - Fachinformationsdienst Politikwissenschaft

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Book(print)#120182 versions available

Examining the role of women entrepreneurs in emerging economies

In: Advances in business strategy and competitive advantage (ABSCA) book series

In: Premier reference source

Chitakunye, David; Takhar-Lail, Amandeep

This book explores how women entrepreneurs play a major role in economic growth and development. It focuses on the environment in which women entrepreneurs develop SME's or in some cases even larger and more successful businesses.

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Book(print)#22015

Market research methodologies: multi-method and qualitative approaches

In: Premier reference source - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

In: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Takhar-Lail, Amandeep; Ghorbani, Ali

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--