Search results

Politicians depend -- or seem to depend -- on polls, the media, their party, which is why long-term strategic planning is lost in day-to-day politics. Only during election campaigns do strategies work in politics -- as strategies to gain power or to come to office. Spreng argues that communication must be an integral part of any strategy if it is to be more than just a strategy to gain power -- if it is to be political strategy. Adapted from the source document.