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Article(electronic)#2August 18, 2006
Outsourcing, Intellectual Property Rights and Corporate Hollowing Concerns
In: Journal of Asia Pacific business, Volume 7, Issue 2, p. 27-35
ISSN: 1528-6940
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Article(electronic)#3July 1, 1993
What Role Should Marketing Theory Play in Marketing Education: A Cross‐National Comparison of Marketing Educators
In: Asia Pacific journal of marketing and logistics, Volume 5, Issue 2, p. 29-43
ISSN: 1758-4248
The focus of this article is a cross‐national comparison of the role the study of marketing theory should play in the marketing education process. This study also examines whether the status of marketing theory differs from marketing academicians in the United States, Europe, and the Pacific Basin.
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Article(electronic)#4September 1988
The responses of U.S. multinational corporations to increased competition for international markets
In: The International trade journal, Volume 3, Issue 1, p. 67-80
ISSN: 1521-0545
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