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Kaydettiği güçlü ekonomik büyüme ile birlikte Çin, ekonomik, politik, askeri ve teknolojik alanlarda ABD'ye meydan okumaktadır. Bununla birlikte, 2013 yılında Bir Kuşak, Bir Yol projesinin tanıtılmasından bu yana, jeoekonomik alan, son yıllarda ABD ve Çin

AbstractThis paper investigates the impact of corporate social responsibility (CSR) on buying behavior tendencies (BBTs), adopting two sub‐tendencies of BBTs—exploratory acquisition of buying tendencies (EAPTs) and exploratory information seeking tendencies (EISTs)—based on the stakeholder theory and practices. Data were collected and examined using confirmatory factor analysis and structural equation modeling. The study revealed a positive relationship between CSR practices and BBTs, and a significant correlation of CSR on both EISTs and EAPTs. Additionally, it verified a positive linkage between CSR and BBTs through the mediation of EAPTs and EISTs. These results provide insights for managements, especially those in CSR‐oriented firms, on how incorporation of CSR activities may influence the BBTs of consumers. Finally, the paper discusses several implications for strategic management along with avenues for future research.

Purpose
The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social media in co-creation and new product development is growing field; the extant literature is still in developing stage, which needs systematization and categorization to comprehend its current stage and previous research.


Design/methodology/approach
For this purpose, existing literature on social media and co-creation was studied. Initially, a citation analysis was conducted of influential papers correlated with the topic to identify three streams of research. Later, thematic analysis was carried out to explore specific themes within these categories.


Findings
Through citation analysis three research streams namely customer's co-creation on new product development, firm specific capabilities for knowledge sharing, absorption and processing and new opportunities were identified. Later, total four categories were identified through thematic analysis which contains different sub-themes such as test of theories, proposed theoretical frameworks, lead users characteristics, customer's motivation and experience regarding co-creation, online communities of customers and open innovation.


Research limitations/implications
This study also categorizes and systemizes the extant literature exploring role of social media in value co-creation. Such systematic review of the extant literature will help the academicians to understand the previous stream of work and pursue a particular line of enquiry in furthering the understanding of interaction between social media and co-innovation.


Practical implications
This work is particularly useful for practitioners as more firms are moving the business online. These firms are actively using social media and user-generated content to gain insight into customer's preferences. By increasing the participation of customers and lead users through online communities, firms can also increase customer's commitment.


Originality/value
The paper adds to the extant literature by identifying research streams and themes in the extant literature on the role of social media in value co-creation. Later, these themes are abductively linked to develop a theoretical framework.

This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer's perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer's perceived functional and emotional benefits will initially increase their green brand image, and eventually increase their green brand preferences, trust, loyalty, and corporate image. Moreover, the role of green brand image as a mediator exists between consumers' perceived benefits and their green brand preferences, trust, loyalty, and corporate image. Based on these findings, the managers can devise green branding strategies for their hotels, and show how green campaigns can highlight ecological concerns among green hotel consumers.

AbstractThis research investigates the complex relationships between fast‐food addiction (FFA) and fast food‐anti‐consumption (FFAC). Specifically, we propose an intervening process through which FFA turns into FFAC. Using a randomised sample of 437 respondents from Sichuan Province, China, this study tests how concern about obesity and chronic disease arising from FFA can lead to FFAC. Consistent with published research, we find that consumers' situations (availability of fast‐foods, attitudes towards food) coupled with food‐based advertising practices are positively associated with FFA. Health concerns and food waste (FW) enhance negative feelings and motivate consumers to find ways to overcome FFA. As a result, consumers exhibit FFAC to overcome health concerns and undesirable mental states positively correlated with FFA. Our research offers new insights into the processes that drive FFAC and provides a robust guide for policymakers, applied psychologists, consumers, and food marketers who can use health‐related marketing appeals to limit the binge eating of unhealthy foods.