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Purpose
The purpose of this paper is to organize and connect past research from different servitization-related scholarly communities.


Design/methodology/approach
This study reviews more than 1,000 articles by combining author co-citation and qualitative content analyses.


Findings
The structure and boundaries of the field are mapped, and the characteristics of the three identified servitization-related communities are assessed qualitatively. These three communities are product-service systems, solution business, and service science. The findings demonstrate that a narrow range of theories and qualitative methods dominate in existing research.


Originality/value
Through the lens of the sociology of science, this review critically evaluates servitization-related research and offers a list of themes that are considered important to the future development of the field. Regarding future research, the main recommendations are as follows: increasing the use of well-established theories from adjacent mature fields, borrowing ideas from different research communities to stimulate knowledge accumulation within and across communities, and reducing the level of description while increasing the number of confirmatory, quantitative, and longitudinal research designs. Finally, the development of formal structures for socialization (e.g. conferences and special issues) could allow the field to achieve a greater degree of scientific maturity and would influence the direction and pace of the development of servitization-related research.

This edited book intends to provide knowledge on tools and practices of servitization to facilitate the formulation and implementation of servitization-based strategies, service infusion and manufacturing service transition globally. Including 22 practically relevant contributions, this book aims to help scholars and practitioners seeking to facilitate servitization in companies through original perspectives and advanced thinking in related issues such as business models, strategic change, practices, processes, routines, value creation and appropriation. Employing practice theory as a useful frame, the contributions span theoretical approaches such as product-service systems, service science, services-dominant logic and cocreation, resource-based views, industrial organization and institutional theory. The book presents tools and frameworks to enable and support servitization and engender understanding of servitization-as-practice.

Chapter 1: Theoretical landscape in servitization -- Part 1: Strategic approaches in servitization -- Chapter 2: Digital servitization: How manufacturing firms can enhance resource integration and drive ecosystem transformation -- Chapter 3: Typologies of Manufacturer Identities in the Age of Smart Solutions -- Chapter 4: PSS business models: A structured typology -- Chapter 5: Product-Service Systems in the Digital Era: Deconstructing Servitization Business Model Typologies -- Chapter 6: Digital Business Model Innovation for Product-Service Systems -- Chapter 7: Business models for digital service infusion using AI and big data -- Chapter 8: Towards Servitization - A Taxonomy of Industrial Product-Service Systems for small- and medium-sized manufacturers -- Chapter 9: Further semiotic perspectives on the outcome-based vs performance-based semantic dispute -- Chapter 10: The Features of Performance Measurement Systems in Value-Based Selling -- Chapter 11: Exploring dynamic capabilities to facilitate a smoother transition from servitization to digital servitization: a theoretical framework -- Chapter 12: Dynamic capabilities as enablers of digital servitization in innovation ecosystems: An evolutionary perspective -- Chapter 13: Reviewing service types from a Transaction Cost Economics perspective -- Chapter 14: The role of financialization when moving up the service ladder -- Part 2: Servitization process -- Chapter 15: Viewing servitization through a practice-theoretical lens -- Chapter 16: Microfoundations of servitization: An individual-level perspective -- Chapter 17: Revitalizing alignment theory for digital servitization transition -- Chapter 18: Managerial heuristics in servitization journey -- Chapter 19: Narrative network as a method to understand the evolution of smart solutions -- Chapter 20: A Conceptual Guideline to Support Servitization Strategy Through Individual Actions -- Chapter 21: Employee reactions to servitization as an organizational transformation -- Part 3: Co-creating value in servitization -- Chapter 22: Salesforce transformation to solution selling -- Chapter 23: Digital servitization: Strategies for handling customization and customer interaction -- Chapter 24: Relational transformation for digital servitization -- Chapter 25: Service-Dominant Logic - A missing link in servitization research? -- Chapter 26: Value co-creation in digitally-enabled product service systems -- Chapter 27: Manufacturers' service innovation efforts: From customer projects to business models and beyond -- Chapter 28: Configurational servitization approach: A necessary alignment of service strategies, digital capabilities and customer resources -- Part 4: Managing product-service operations -- Chapter 29: Digital servitization and modularity: Responding to requirements in use -- Chapter 30: Service integration: Supply chain integration in servitization -- Chapter 31: Network structures in service provision -- Chapter 32: Organizational structures in servitization: Should product and service businesses be separated or integrated? -- Chapter 33: Coordinating and Aligning a Service Partner Network for Servitization: A Motivation-Opportunity-Ability (MOA) Perspective.