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"From rococo to Edwardian fashions, Japanese street style has reinvented many western dress styles, reinterpreting and altering their meanings and messages in a different cultural and historical context. This wide ranging and original study reveals the complex exchange of styles and what they represent in Japan and beyond, contesting common perceptions of gender in Japanese dress and the notion that non-western fashions simply imitate western styles. Through case studies focussing on fashion image consumption in style tribes such as Kamikaze Girls, Lolita, Edwardian, Ivy Style, Victorian, Romantic and Kawaii, this ground-breaking book investigates the complexities of dress and gender and demonstrates the flexible nature of contemporary fashion and style exchange in a global context. Japanese Fashion Cultures will appeal to students and scholars of fashion, cultural studies, gender studies, media studies and related fields. "--

Men increasingly define themselves through the management of their bodies in today's media-driven society, and bodily ideals operate as a major point of cultural reference - influencing men's perceptions of their own bodies, and indeed their self-identities. One of the dominant modes of ideal male beauty in contemporary Japan, as embodied by many of the country's male actors, models, and celebrities, differs from the generalized Western ideal of muscularity; being slender, shōnen-like (boyish), and predominantly kawaii (cute) are in vogue. These clean-cut, boyish demeanors, I argue, visually allude to a type of male identity that is situated in a liminal realm between boyhood and manhood, embodies not only by adolescent boys but also by young men in that timespace between "adolescence" and what some societies see as manhood. The primary aim of this article is to examine a particular sector of the significance of this male beauty in contemporary Japanese popular culture - namely the bishōnen, the beautiful boy positioned between child and adult. While the term bishōnen has been used extensively in its literal sense - any beautiful young man, in studies of the aesthetic imagination of Japanese boyhood - it is much more than just a genre label; it denotes a critical concept and an imagined figure of the boy. This article examines bishōnen as a cultural imagination, a complex ideal of boyish identity in Japanese popular culture, and argues that the way bishōnen is perceived and conceptualized calls into question the widely assumed equation of human beauty with sexual desire - pointing to the potential of bishōnen beauty to be appreciated purely on an aesthetic level. (Asien/GIGA)

Diva Nation explores the constructed nature of female iconicity in Japan. From ancient goddesses and queens to modern singers and writers, this edited volume critically reconsiders the female icon, tracing how she has been offered up for emulation, debate or censure. The research in this book culminates from curiosity over the insistent presence of Japanese female figures who have refused to sit quietly on the sidelines of history. The contributors move beyond archival portraits to consider historically and culturally informed diva imagery and diva lore. The diva is ripe for expansion, fantasy, eroticization, and playful reinvention, while simultaneously presenting a challenge to patriarchal culture. Diva Nation asks how the diva disrupts or bolsters ideas about nationhood, morality, and aesthetics