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Cover -- Title -- Copyright -- CONTENTS -- Introduction -- Purpose of the Book -- Increased Need for Preparedness -- Description of the Book -- Who This Book Is For -- References -- 1 The Role of Preparedness in Building a Resilient Nation -- Disaster Resilience-A National Imperative -- Current Preparedness -- Why Don't People Prepare? -- Everyday Risks versus Disasters -- Conclusion -- References -- 2 The Challenge: Moving from Complacency to Readiness -- The Citizen Corps Personal Behavior Change Model -- Social Marketing-Societal versus Individual Behavioral Change 23 -- Origins of Social Marketing -- The Social Marketing Process -- Use of Social Marketing in Emergency Preparedness -- Conclusion -- References -- 3 Identification of Priority Groups -- Field Research with Local Emergency Preparedness Experts -- Why People Do Not Prepare -- How Do You Define Preparation and Are There Other Skills People Should Have? -- Fostering a Culture of Preparedness -- People Who Are at Highest Risk -- Those Who Are Most Ready for Training -- Those Most Crucial for the Success of the Training -- Focus Group Results -- Conclusion -- References -- 4 Developing a Detailed Social Marketing Plan -- Step 1: Provide Background, Purpose, and Focus for Plan -- Step 2: Conduct a Situation Analysis -- Step 3: Select Target Audiences -- Step 4: Set Objectives and Goals -- Step 5: Understand Audience Barriers, Benefits, and the Competition -- Step 6: Craft a Desired Positioning Statement -- Step 7: Develop Marketing Strategies -- Step 8: Develop a Plan for Evaluation and Monitoring -- Step 9: Determine Budgets and Find Funding Sources -- Step 10: Complete an Implementation Plan -- Conclusion -- References -- 5 Working with Your Local Community -- Social Networks and Social Capital -- Social Capital and Emergency Preparedness -- Measurement of Social Capital.

Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies. This book applies the process of social marketing, which has been used widely in.

Many cities across the United States are struggling to transition to sustainable development. The city of Cleveland, Ohio, is no exception; however, in 2009, it took the unusual path of using the Appreciative Inquiry (AI) Summit process to engage a broad group of stakeholders in envisioning a new sustainable local economy for the Cleveland region. Cleveland's plan, Sustainable Cleveland 2019, is built on the vision of the city becoming a Green City on a Blue Lake by 2019, the 50th anniversary of the Cuyahoga River fire that helped to launch the environmental movement in the United States This article describes the AI Summit process, how it was applied in Cleveland and the outcomes of the two summits that have been held thus far.

This story of a Fulbright scholar's experience is designed to help future Fulbrighters and those interested in teaching in more culturally diverse environments. Although each Fulbright teaching experience is unique, the majority of challenging situations can be resolved by adequate preparation before the assignment and by the willingness to be flexible once abroad. This article provides guidance for those contemplating applying for a Fulbright, preparing to teach abroad, living and teaching in another culture, and strategies for teaching cross-cultural competence without going abroad.

Biopolitics applies methodology from the life sciences to study human behavior and policy related to living things. Although Gulick introduced the concept to public administration more than 25 years ago, it remains nearly absent in the public administration literature. This article reintroduces the origin, concepts, and methodology of biopolitics and explores its application to public administration but also suggests that a public administration perspective would be a valuable contribution in return.