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Article(electronic)#22016
Product Concept Demonstrations in Trade Shows and Firm Value
In: Taewan Kim and Tridib Mazumdar Product Concept Demonstrations in Trade Shows and Firm Value. Journal of Marketing: July 2016, Volume 80, Issue 4, p. 90-108
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Article(electronic)#3December 1993
Consumer Evaluations of Multiple Versus Single Price Change
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 20, Issue 3, p. 441
ISSN: 1537-5277
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Article(electronic)#4October 1996
Launching New Products with Cannibalization Potential: An Optimal Timing Framework
In: Journal of marketing theory and practice: JMTP, Volume 4, Issue 4, p. 83-93
ISSN: 1944-7175
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Article(electronic)#5December 1992
Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 19, Issue 3, p. 387
ISSN: 1537-5277
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Article(electronic)#6September 1997
A Comparative Analysis of Reference Price Models
In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 24, Issue 2, p. 202-214
ISSN: 1537-5277
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