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Multimedial and multimodal communication arouse interest in many
fields of research today. By contrast, little attention is paid to multimodality in relation
to designs for learning, especially in relation to representations of knowledge
on an aggregated level. By analyzing three multimodal texts about the Middle
Ages, including a textbook, a film series and a museum exhibition, this article provides
insight into the role of multimodal designs for learning in a school context.

Goal-oriented learning seems to be a ubiquitous demand for almost all kind of play activities today. This demand, the article argues, is related to a specific neo-liberal discourse about the "superchild". The article shows how this discourse is articulated multimodally in a number of media texts aimed at young children based around a trans-medial brand; Mike the Knight.