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Introduction / Dominika Latusek -- Teaching with case studies -- The case study : much more than just another story / Joseph Brady -- The pedagogic possibilities of student-generated case studies : moving through the looking glass / David Starr-Glass -- Case study method in simulation game design and teaching / Marcin Wardaszko -- A living ccc'ase study : a business focused action?learning project / Donna M Velliaris, Janine M Pierce -- Resolving the magic cube of effective case teaching benchmarking case teaching practices in emerging markets : insights from the central european university business school, hungary / Zoltan Buzady -- Development of knowledge and skills with case method / Kaja Prystupa, Omar Luethi -- The art of writing cases for classroom -- Combining case teaching and case writing creatively / Urs Müller, Martin Kupp -- The application of the learning sciences to the design of business education cases / Michael D. Hamlin -- Management methodology: crafting creative case studies to capture concepts and contexts for course clarity / Janine M Pierce, Donna M Velliaris -- "Case writing canvas" : a simple tool for managing complexities of case-development process / Tomasz Olejniczak -- Writing a case study : research design / Anna Pikos -- Best practices for writing case studies / Justyna Starostka, Bartomiej Kurzyk -- Challenges of case method in specific contexts -- Case study as a teaching method in marketing / Marcin Awdziej -- Gap between theory and practice in management education : teaching entrepreneurship through practice / Elona Garo -- Case-based teaching in short-term management development programs : opportunities and challenges / Pavel Lebedev

This paper describes efforts in creating a new image of the city, on the example of Wrocław in Poland, using the case of its application of European Capital of Culture in 2016. We explore how the idea of multiculturality, that became a leading theme in Wrocław's application for ECoC 2016, had been crafted in practice in the city that is, in fact, highly homogenous. We also analyze how history is being used in city branding and how it can be creatively used to managed the image of the city among the wide public. We conclude that Wrocław has been successful in creating the image of multiculturality and constitute an interesting example to study by both theoreticians and practitioners of public management.

SummaryIn this article we examine the link between relational trust and general trust in the context of large‐scale social and economic transformations such as those that have occurred in Poland and Russia. We argue that trust plays an important role in interpersonal relationships, but in more impersonal dealings, as in economic life, reliable and impartial institutions that create binding rules and ensure their enforcement are more important. These provide a stable framework for exchange and make it safe for people to take risks involving others they do not know directly. Relational trust, however, may be critical in situations in which institutions are weak or corrupt. And, even if economic relationships are constrained by carefully devised contracts, there remains residual uncertainty that can be resolved only by relying on trust.. If networks involving trust relationships are the dominant means for engaging in exchange, however, exchange is limited to those whom one knows personally or is linked to through close ties, and opportunities for broader exchange are constrained, which may retard the transition to a more open economy.

In the past decade, trust has gained a prominent place at the center of academic scholarship in the social sciences. This book provides a variety of theoretical perspectives on the topics of trust and technology, as well as some empirical investigations into the trust-building, trust-maintenance, and trust-destroying practices in the context of technology. It presents research positioned at the intersection of the issues of trust within and between individuals, and organizations, and technology under various guises, for example, high-tech work environments, computer-mediated communication, and the Internet as a business environment.