Global marketing management
In: The Prentice Hall international series in marketing
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Book(print)#31984
Multinational marketing management
In: Prentice-Hall international series in management
In: Prentice-Hall international series in management
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Judgments, choices, and decisions. Effective management through self-knowledge
In: The Wiley management series on problem solving, decision making, and strategic thinking
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Article(electronic)#5September 1974
Multinational Scanning: A Study of the Information Sources Utilized by Headquarters Executives in Multinational Companies
In: Administrative Science Quarterly, Volume 19, Issue 3, p. 411
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Article(print)#61974
Multinational Scanning: A Study of the Information Sources Utilized by Headquarters Executives in Multinational Companies
In: Administrative science quarterly: ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis, Volume 19, Issue 3, p. 411-421
ISSN: 0001-8392
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Article(print)#71974
Multinational scanning: a study of the information sources utilized by headquarters executives in multinational companies
In: Administrative science quarterly: ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis, Volume 19, p. 411-421
ISSN: 0001-8392
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Article(print)#91979
The rise of Third World multinationals
In: The Atlantic community quarterly, Volume 17, Issue 1, p. 108-121
ISSN: 0004-6760
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World Affairs Online
Global marketing
In: Always learning
Preface -- Acknowledgments -- Introduction -- Introduction to global marketing -- The global marketing environment -- The global economic environment -- The global trade environment -- Social and cultural environments -- T he political, legal, and regulatory environments -- Approaching global markets -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions I : advertising and public relations -- Global marketing communications decisions II : sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility -- Glossary -- Author/name index -- Subject/organization index
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Article(print)#111970
BOOK REVIEWS
In: Journal of international affairs, Volume 24, Issue 2, p. 288
ISSN: 0022-197X
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