Article(electronic)#1March 2006
An Investigation of Newspaper Ad Memory as Affect Context Involvement and Ad Size-A Korean Case
In: Journal of current issues and research in advertising, Volume 28, Issue 1, p. 45-56
ISSN: 2164-7313
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Article(electronic)#2September 2003
The Influence of Editorial Context on Consumer Response to Advertisements in a Specialty Magazine
In: Journal of current issues and research in advertising, Volume 25, Issue 2, p. 1-11
ISSN: 2164-7313
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