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This article observes how, in today's common building practice, design practitioners seldom utilize the expertise of researchers in building‐related fields. The lack of the collaboration may be due as much to the "applicability gap" between research and practice as to the lack of a clearly defined role of researchers in building design. Most institutions' research groups and facilities planning offices are generally not set up to collaborate with the design and engineering professionals. This study, however, found design teams' collaboration with academic and research institutions to be instrumental in the successful development and implementation of technological innovations in architectural projects. It discusses the findings and provides partnership strategies between the institutions, as large‐building owners, and the building professionals, as design providers.