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Starting from the insight into atypical forms of work as well as new / alternative business models specific to the creative industry (CI) sectors of the European Union, the paper researches self-employment in the creative industry and volunteering as a prerequisite for self-employment. The creative industry is considered as industry of economically developed countries as well as the prototype industry, whose "recipes" are multiplied in underdeveloped countries and thus materialized for mass distribution. The methodology of the work applied three different groups of methods adapted to hypotheses. The first hypothesis states that EU research indicates business constraints / characteristics in the creative industry. In order to test this hypothesis by meta-analysis of the collected sources, key business constraints in the creative industry were separated, and then atypical forms of work emerged from them. The second hypothesis was tested by descriptive and bivariate statistical analysis of secondary data. It is about analyzing secondary data in a newly formed file constructed for the purposes of this research. The file combines secondary sources of data on cultural statistics (European Union) and GII - Global Innovation Indices (WIPO), which were used to test the hypothesis that self-employment as an atypical form of work in culture is related to the level of the Global Innovation Index (GII).

The desires to live in another country or to emigrate from one's country of origin was examined in a sample of 3200 university students from Croatia, the Czech Republic, Poland, Russia, and Slovenia. All of these countries have been experiencing economic difficulties during their transition from socialist to market-driven economies. It was hypothesized that students who wanted to emigrate would score higher in Achievement and Power Motivation and would also show higher levels of Work Centrality and lower levels of Family Centrality than those who wanted to stay in their country of origin. Motive predictors were further expected to be most important for those with high Work Centrality. As predicted, high Work Centrality and low Family Centrality were found to differ for those who wanted to leave as compared to those who wished to remain in their country. The predicted interactions for motivation and Work Centrality were supported. Achievement Motive levels alone did not relate to emigration desires, but Power Motivation did differ for the two groups, as predicted.