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The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and chang

Introduction-- Frank M. Go, Arja Lemmetyinen and Ulla Hakala PART I: PLACE BRANDING: MULTIDISCIPLINARY PRINCIPLES 1. Place Branding and Culture: 'The Reciprocal Relationship Between Culture and Place Branding'-- Marinda Scaramanga 2. Cultural Entrepreneurs as Foundations of Place Brands-- Alice Loy and Tom Aageson 3. Managing the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands'-- Edward Kasabov 4. The Role of Culture in Regional Development Work - Changes and Tensions-- Kari Ilmonen PART II: CHAPTERS ON INDIVIDUAL PLACE CASE STUDIES 5. Case A: Place Branding from the Bottom up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship-- Philip Speranza 6. Case B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities-- Maria Della Lucia and Mariangela Franch 7. Case C: Place Branding and Cultural Entrepreneurship: 'Edinburgh - Scotland's Inspiring Capital and World Festival City'-- Kenneth McMillan Wardrop 8. Case D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness-- Cecilia Pasquinelli and Nicola Bellini 9. Case E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel-- Eli Avraham 10. Case F: The City of Ostrava - From Industrial Image to Industrial Image 2.0-- Jan Suchacek and Pavel Herot PART III: CHAPTERS ON PARTICULAR PLACE BRAND THEMES 11. Coordinating Cooperative Cultural Networks: the Case of Culture Finland-- Arja Lemmetyinen 12. Tracing for One Voice - The 5Cs of Communication in Place Branding-- Ulla Hakala 13. E-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship-- Frank M. Go, Maria Della Lucia, Mariapina Trunfio and Angelo Presenza 14. Making Space for Cultural Entrepreneurship-- Stephen Little