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Abstract
Changing people's hearts and minds requires courage, conviction and creativity. To change attitudes and reach the public consciousness, a diverse range of communicative and cultural tools need to be employed. Australian artist and conservationist Kathleen McArthur rose to the challenge using all the forms that were available to her. Working with others such as renowned poet Judith Wright, she sought to change the way Australians regarded our native plants and landscapes. Kathleen understood that to protect the precious environments that remained would require reaching out to ordinary Australians. Therefore, she utilized a suite of arts and communication forms, ranging from postcard campaigns to weekly newspaper columns, public talks, slide presentations, paintings, exhibitions and published books. Inspired by natural forms and utilizing cultural forms, McArthur was able to promote a form of 'nature culture' and public consciousness to protect and promote the nature that she loved.

Multinational media conglomerates are demonstrating a powerful interest in the problem of place. Time-Warner, Viacom, Seagram's Universal Studios and Sony are commissioning, designing and financing massive urban, suburban and tourist developments. This article explores the international `location-based entertainment' boom, looks at its reasons and rationales, and evaluates the impact of new ways of bringing media content into collective spaces as a part of the intensified privatization of public space.

Multinationale Medienkonzerne zeigen ein starkes Interesse für das Problem des Raumes und seiner Nutzung. Time-Warner, Viacom, die Universal Studios von Seagram und Sony fungieren als Auftraggeber, Designer und Finanziers für massive vor- und innerstädtische ebenso wie touristische Entwicklungsprojekte. Der Beitrag untersucht den internationalen Boom ortsbezogener Unterhaltung (location-based entertainment), beschäftigt sich mit Gründen und Begründungen und evaluiert die Auswirkungen der neuartigen Mittel und Wege, Medieninhalte im gemeinschaftlich genutzten Raum zu plazieren. Dieser Trend ist Teil einer Entwicklung, die die Privatisierung des öffentlichen Raums zum Ziele hat. (UNübers.)