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In: Springer eBook Collection
1. Donald Trump and the Branding of the American Presidency -- 2. The Old Order and Its Discontents -- 3. Segmentation and Trump -- 4. Trump Direct to Consumer -- 5. Trump Race and Class -- 6. The Trump Brand Story: Attract and Repel -- 7. Brand Battle: Omnipresent Trump in Office and Beyond -- 8. The President of Segments.
In: Routledge Handbook of Political Marketing
In: The journal of politics: JOP, Volume 58, Issue 2, p. 540-550
ISSN: 1468-2508
In: The journal of politics: JOP, Volume 58, Issue 2, p. 540-550
ISSN: 0022-3816
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspect
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnal.