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The potential role of tourism in enhancing a balanced territorial development is officially acknowledged by the EU. However, little is known regarding the extent to which tourism in Romania contributes or could contribute to reducing regional inequalities. The present study approaches the matter of the growth of tourism demand and supply in relation to the type of territory (lagging, intermediary, leading), at both regional and local levels. The results indicate a significant geographical concentration of tourism activity, despite a noticeable diffusion of tourism across the country in the last decades. This derives from the fact that the leading territories, which already took the lion's share of the tourism supply and demand also retain the highest part of the increases in tourism demand. As a consequence, tourism sector stands out more as a factor that can increase territorial disparities than contribute to their reduction. However, a considerable potential for tourism growth in terms of tourism supply characterizes the lagging regions. Accordingly, differentiated tourism public policies related to the type of territory could be considered.