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La pandemia de covid-19 cambió radicalmente la vida de las personas, pero también el estado de cosas establecido en todas las esferas de la vida. Transformó las ideas medioambientales, los problemas sociales a nivel micro y microeconómico y el mecanismo de mercado para mantener la justicia económica. Las consecuencias de la pandemia han agudizado los problemas de individualismo, interseccionalidad, diversidad, inclusividad, etc. Se observaron riesgos desproporcionados y perspectivas empeoradas para los grupos social y económicamente vulnerables. En este estudio transcultural se analizó el contenido de las redes sociales, aplicando un enfoque multimodal y recurriendo a tecnologías de redes neuronales y a diferentes tipos de análisis de texto sobre la percepción del covid-19 producidos por los actores de habla hispana, alemana y rusa. El análisis de los datos permitió identificar rasgos comunes y diferentes de la percepción de diversos aspectos de la pandemia de covid-19 por parte de los actores comunicativos. Con la identidad de los temas expresados ​​explícitamente, la información implícita para los tres tipos de usuarios fue significativamente diferente y se reflejó en el transcurso y la evolución diferenciados del mismo evento de pandemia en diferentes partes del mundo, lo cual arroja luz sobre sus razones culturales y políticas.

The COVID-19 pandemic radically changed people's lives and the state of affairs in all spheres of life and transformed environmental ideas, social problems at the micro and macroeconomic levels, and the market mechanism to maintain economic justice. The pandemic consequences have exacerbated individualism, intersectionality, diversity, and inclusiveness issues. Disproportionate risks and worsened outlooks have been observed for socially and economically vulnerable groups. The present cross-cultural study discusses the content of social media on the COVID-19 perception by Spanish, German, and Russian-speaking actors, applying a multimodal approach and using neural network technologies and text analyses. The data analysis made it possible to identify common and distinctive features of communicative actors' perception of various aspects of the COVID-19 pandemic. With the identity of explicitly expressed issues, the implicit information for the three types of users was significantly different, reflected in the dissimilar course and evolution of the COVID-19 pandemic around the world, shedding light on their cultural and political reasons. ; La pandemia de covid-19 cambió radicalmente la vida de las personas, pero también el estado de cosas establecido en todas las esferas de la vida. Transformó las ideas medioambientales, los problemas sociales a nivel micro y microeconómico y el mecanismo de mercado para mantener la justicia económica. Las consecuencias de la pandemia han agudizado los problemas de individualismo, interseccionalidad, diversidad, inclusividad, etc. Se observaron riesgos desproporcionados y perspectivas empeoradas para los grupos social y económicamente vulnerables. En este estudio transcultural se analizó el contenido de las redes sociales, aplicando un enfoque multimodal y recurriendo a tecnologías de redes neuronales y a diferentes tipos de análisis de texto sobre la percepción del covid-19 producidos por los actores de habla hispana, alemana y rusa. El análisis de los datos permitió identificar rasgos comunes y diferentes de la percepción de diversos aspectos de la pandemia de covid-19 por parte de los actores comunicativos. Con la identidad de los temas expresados explícitamente, la información implícita para los tres tipos de usuarios fue significativamente diferente y se reflejó en el transcurso y la evolución diferenciados del mismo evento de pandemia en diferentes partes del mundo, lo cual arroja luz sobre sus razones culturales y políticas. ; A pandemia ocasionada pela covid-19 mudou radicalmente a vida das pessoas e o estado de coisas estabelecido em todas as esferas da vida, além de transformar as ideias quanto ao meio ambiente, aos problemas sociais no âmbito micro e macroeconômico, e o mecanismo de mercado para manter a justiça econômica. As consequências da pandemia vêm deixando mais graves os problemas de individualismo, interseccionalidade, diversidade, inclusão etc. São observados riscos desproporcionais e piores perspectivas para os grupos sociais e vulneráveis. Nesse contexto, neste estudo transcultural, foi analisado o conteúdo das redes sociais, aplicando uma abordagem multimodal e recorrendo a tecnologias de redes neurais e a diferentes tipos de análise de texto sobre a percepção da covid-19 produzidos pelos atores de fala hispânica, alemã e russa. A análise de dados permitiu identificar traços comuns e diferentes da percepção de diversos aspectos dessa pandemia por parte dos atores comunicativos. Com a identidade dos temas expressos explicitamente, a informação implícita para os três grupos de usuários foi significativamente diferente e foi refletida no transcurso e na evolução diferenciados do mesmo evento em diferentes lugares do mundo, o que traz à luz em suas razões culturais e políticas.

The article touches upon the most urgent problem of information manipulation with the aim of influencing society. In most sources manipulation is interpreted as the use of certain techniques and technologies, under the influence of which the behavior of people changes in the direction necessary for the manipulator. It is noted that the most favorable conditions for the implementation of manipulation technologies are formed in the information society, in which information, knowledge and information technologies play a special role. The analysis of existing theories allows us to consider the information society as a special type of society at the post-industrial stage of development, the production of which is based on information. Various algorithms for presenting information are used, from the elementary dissemination of information that cannot be verified to its purposeful combination, taking into account the peculiarities of perception by different audiences, including the specifics of the preferable communication channels. At different stages society development manipulation has its own characteristics. In today's information society, the biggest threat is the media. The media today is a real force in society, which, with the help of information messages, forms certain social attitudes and influences the change in a person's beliefs. The process of manipulation includes the imposition of a certain social stereotypes, thanks to which an individual reproduces the necessary behavior patterns, perception and thinking changes. The results of a number of sociological studies reveal the features of impact technologies, among which the authors note the special role of the media in imposing stereotypes through the creation of socially significant images, which also act as propaganda and agitation tools.

Introduction. Almost all significant social communications are moving to virtual spaces. Thus, environmental conflicts play an increasingly important role in public life, as civic activity in solving environmental problems grows. The development of eco-territorial conflicts and requests for their social reactions lead to the emergence of digital conflict zones, sectors of the media space in which the current environmental agenda is discussed by a wide range of users. The analysis of conflicts in the digital environment is truly relevant and can be performed using neural network technologies. Methodology. Big data obtained from social media has become an important source of analysis of social processes, behavioral characteristics, speech perception, society's assessment of events and phenomena. The purpose of the work was to determine the specifics of perception in the media space of environmental conflicts in urban planning and construction. To analyze digital content, a multimodal approach was used along with neural network technologies, text analysis, sentiment analysis, analysis of word associations. The research data was collected using Brand Analytics and the corpus Sketch Engine. Content analysis was carried out using the multilingual technology of neural networks TextAnalyst 2.3. and visual analysis using the Tableau platform. Results and Conclusions. As a result of the study, common and different signs of the development of digital conflict zones related to environmental problems in the Spanish, German and Russian-speaking media space were identified.

Many empirical studies show a signifi cant relationship between economic growth rates not only with neoclassical factors, but also with indicators of research eff ectiveness. The insuffi cient level of development of institutions limits economic growth, since part of the resources is spent on protecting property rights, on overcoming the barriers of corrupt activity. Since neoclassical macroeconomic factors do not fully explain the diff erences in the behavior of macroeconomic growth indicators of the subjects of the Ural-Siberian region, it is necessary to accept the institutional factor. Our work provides an assessment of the macroeconomic assessment of the institutional environment based on the indicators of the Ural-Siberian region. For this, panel data and a two-way fixed eff ects model were used — a model with separate and temporal eff ects. The economic growth in the models is described by the gross product, the regressors are investments in the main capital organizations, the export of goods and a specifi c life expectancy, which describes the impact of socio-economic institutions on the economic growth of the subjects of the macroregion, while the fi xed eff ects of the impact on political institutions. Thus, socio-economic institutions determine the scope determinants that are the goal of research, including fi eld experiments to determine eff ective games.

Introduction. On the territory of the Chelyabinsk region there are 16 single-industry towns, the labor market and employment of which depend on the socio-economic situation of the single-industry enterprise. This state of matters results in the growth of unemployment, decrease in the level of human capital, the population's life quality, and the loss of scientific and production potential. According to the authors, developing the theoretical foundations of the labor market and employment digital transformation in a single-industry town will make it possible to find alternative ways of employing the population in order to improve regional policy on the labor and employment market. The purpose of the study is to develop the theoretical foundations of the labor market and employment digital transformation in a monotown. Methods. The authors use the following scientific methods: system analysis, comparison, description, generalization, systematization, formalization, analysis of sources, etc. The scientific novelty of the research consists in defining the concepts «digital transformation of the labor market of a monotown», «digital platform of the labor market»; in determining changes in the elements of a monotown labor market structure in the processes of digital transformation; in determining the subjects, objects of the labor market digital transformation; in developing a comparative characteristic of the traditional labor market and the labor market of Industry 4.0 monocity; in developing recommendations for the digital transformation of the labor market of a monotown in order to improve the regional employment policy. Results and conclusions. As a result of analyzing the structure of the population's employment in single-industry towns of the Chelyabinsk region, the authors determine quantitative transformations in the number of the residing population, the average number of employees towards its reduction; the authors characterize the average monthly salary of workers in organizations of single-industry towns as unstable. The analysis of unemployment shows that there is a tendency for the number of youth among the unemployed to grow, at the same time, hidden unemployment is decreasing; in general, the unemployment rate in single-industry towns is higher than in the Chelyabinsk region for the entire study period. The analysis shows that it is necessary to search for alternative ways of employing the population, of decreasing the unemployment rate, which made it possible to develop theoretical foundations for transforming the labor market and employment of a single-industry town.

Mit Ausbruch der globalen Finanzkrise vor vier Jahren ist es an vielen Vermögensmärkten zu erheblichen Verwerfungen gekommen. Zugleich hat sich im Zuge der europäischen Staatsschuldenkrise gezeigt, dass auch die bislang als sicher geltenden Staatsanleihen einem substanziellen Ausfallrisiko ausgesetzt sind. Unkonventionelle Geldpolitik in den USA und im Euroraum hat zudem Befürchtungen über künftig steigende Inflationsraten ausgelöst. Angesichts dieser Entwicklungen stellen sich viele Anleger die Frage, wie das eigene Vermögen vor den gestiegenen Risiken geschützt werden kann. Vielfach werden in solchen Zeiten "Sachwerte" als Anlage empfohlen, weil sie vergleichsweise stabil sind, vor Inflation schützen und ihre Wertentwicklung nur gering mit anderen Anlageklassen korreliert.