Irresistible: the rise of addictive technology and the business of keeping us hooked
Prologue: Never get high on your own supply --Part 1: What is behavioral addiction and where did it come from?.The rise of behavioral addiction --The addict in all of us --The biology of behavioral addiction --Part 2: The ingredients of behavioral addiction (or, how to engineer an addictive experience).Goals --Feedback --Progress --Escalation --Cliffhangers --Social Interaction --Part 3: The future of behavior addiction (and some solutions).Nipping addictions at birth --Habits and architecture --Gamification --Epilogue.