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"The understanding of war among people who have not experienced war is now chiefly a product of the impact of […] images." Some images have marked our memories and others shape our opinions by appealing to our emotions. The impact of images can be very far-reaching. "In contrast to a written account — which, depending on its complexity of thought, reference, and vocabulary, is pitched at a larger or smaller readership a photograph has only one language and is destined potentially for all."

From the Publisher: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference

Like an espresso but without the insomnia -- Putting your best "cyberface" forward -- I don't want to talk about it; I want to draw it! -- Reach out and hug someone -- We shall act and overcome, together -- Working for two universities 5,000 miles apart -- Traditions are group efforts to prevent the unexpected -- That story's ridiculous; look, here's what happened -- Everything you wanted to know, but were powerless to ask / David Weintraub -- Sex on TV : a content interpretive analysis.

The paper attempts to define the term semiotics of photography. Approach to the theme was started from the concept of semiotics. Since the 60s of the last century, "semiotics", which studies the characters, has begun to affect changes in the humanities and natural sciences. After Ferdinand de Saussure, the study of signs focused on humans need labeling, especially on the logic of "communication" and disclosure "codes" that form the background of diverse cultural phenomena. Semiotics provides to understand in a different way, by language and framework, the link between the image and society. It is also a method that can be used to expose photos, studying mass media, literary texts and systematically analyze a number of other features of the popular culture. In the modern, technologically developed world, man is exposed to photos more than ever (billboards, advertisements, magazines, art photography. ). Visual impact, as the most convincing form of attracting attention, affects the formation of opinions and attitudes, encouraging consumption and serves in many other commercial or political purposes. Therefore, semiotics, science which studies signs and their meanings, is becoming more important scientific discipline in explaining sociosemiotic aspects of society. In the paper is analized the photo in a different context using semiotics to understand it. Assuming that the symbolism of the publicly engaged photos exposed to the public differs from those intended for the specialized or limited audience, will be attempted to prove that the former is expected to influence with emotions, more shocking attempt to attract attention, and the later let observers themselves to decode picture.

As an inspired young designer, I spend a lot of my time questioning identities. Whether it's my own identity or a clients, I have found solace in submerging myself into forming and developing engaging concepts and ideas. As a visual learner, I think of graphic design as the best form of problem solving - first concept, and then design. Throughout my design and sociology studies, I have developed in-depth methods of concept building through ethnographic and qualitative research to create brands, interactive media, illustrations, and beyond. I think a lot about human nature, sex and relationships, life and death, social problems and politics, and often reflect these ideas throughout my personal work. My interest in these subjects allows me to transform concepts, problems, and theories into visual solutions.

Visual Communication is a collection of high quality, accessible papers offering an overview of the different theoretical perspectives and methods of analysis in this subfield of Communication Sciences. No previous volume draws together this range of related research, which is generally found across the fields of semiotics, art history, design and new media theory. The volume is organized into theoriesand methods, and areas of visual analysis