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The conceptual model of cross-cultural communication experience formation of university students as the invariant model for training specialists of all types has been developed. The research is realized both at the theoretical and practical levels and is stipulated by the determined contradictions that confirm its urgency. The research of cross-cultural communication formation is based on the studied approaches as well as the leading pedagogic paradigms. Their application is proved by the theoretical theses. They serve as grounds for projecting the conceptual model of cross-cultural communication formation of university students, which is characterized by structural and functional components. The model proposed by the author is invariable for specialists' preparation in any sphere and essential for the pedagogic process organization on the scientific grounds.

В данной статье рассмотрены понятия автоматизированного проектирования в образовательном процессе и педагогического проектирования в их взаимосвязи на примере автоматизированного составления расписаний, автоматизированного проектирования образовательных сайтов, а также раскрывается сущность понятия педагогического внедрения автоматизированных систем. В начале статьи раскрывается сущность педагогического проектирования на основе известных определений, в соответствии с этим определяется автоматизированное педагогическое проектирование, а также указываются особенности внедрения таких автоматизированных педагогических проектов. Далее рассматриваются различные особенности рассматриваемого вида проектирования на примере составления расписаний, а также создания образовательных сайтов с учетом законодательных требований, требований эргономики, удобства и эффективности. Кроме этого приводятся статистические данные опроса проведенного среди студентов в Смоленском государственном университете. ; This article covers the meaning of automatisation of educational process taken in conjunction with pedagogic projection, through the examples of automated design of timetables, automated projection of educational sites, also the meaning of pedagogic adoption of automated systems is explained. In the beginning of the article the meaning of pedagogical projecting is explained on the basis of known definitions, in accordance with that the term automated pedagogical projecting is specified by authors, also the particularities of automated pedagogical projects' adoption are mentioned. Further the author considers specific features of automated design through the examples of automated design of timetables and automated projection of educational sites in consideration with legislation requirements, ergonomics, usability and efficiency. Moreover the authors give the statistical data of the student's survey held in the Smolensk' State University.

Статья посвящена проблеме формирования понятия «музейная политика». Анализ зарубежной и российской музееведческой литературы позволяет определить содержание этого понятия и выявить его составляющие: музейный менеджмент, музейный маркетинг, государственная политика в области культуры, миссия музея. В результате проведенного исследования выясняются смысловые изменения понятия «музейная политика» как адекватного отражения музеологическойреальности. ; The museology formation as branch of science actualizes its theoretical base including conceptual apparatus. As a result it is necessary to precise terms that were used in scientific literature recently. In this article semantic matter of the term "museum policy" is precised. Analysis of scientific works in English and Russian languages shows that in English language researches different semantic content of scientific notions are corresponded to adequate terms (museum policy, museum politics). At the same time native scientists often see different meanings in the term "museum policy" or use terms which meanings are close in semantic matter to the term "museum policy": cultural museum policy, museum management, museum marketing, strategic planning, museum projecting and planning, the concept of development. In this connection in this paper the comparative analysis of semantic matter of these scientific notions is performed. Museum marketing's gain is to support museum "viability" and its competitive ability among other institutes of entertainment industry. The main task of museum marketing is a research of museum auditorium, its interests and demands. Museum marketing is usually suggested as a part of museum management that is occupied with administration and coordination of functioning of all museum departments. The important part of museum management is to conceive long-term, medium-term and current plans. Strategic planning and strategic administration contain studying of strengths and weaknesses and probable development, searching for new partners, working out and consideration of most profitable for the institute projects. Nevertheless museum is not confined by the institute interests and cultural demands of society but also depends on Culture Legislation satisfies requirements and a guiding line of the state cultural policy. Museums with their large educational and pedagogic potential must realize their responsibility to society and fulfill their purpose that embodied in the idea of a mission. We suggest that museum mission consists of four main aims: saving cultural heritage, forming cultural identity, forming world view and solving actual problems of local community. Museum mission can be defined as the most important task, the aim of museum as a social and cultural institute. Thus definition "museum policy" contains balanced and considered work of all museum departments (museum management) and its successful functioning in conditions of market economy (museum marketing), realizing responsibility to society (realization of museum mission) and satisfying a guiding line of the state cultural policy.