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To control the mindset of any society, media plays an important role due to its ability to transfer information and thereby transform societies. Electronic media which thrives on conspiracies, has not lost its importance and TV is still a popular means of communication. By virtue of technological innovations, electronic media has a vast impact on all segments of society (exposure to modern technology and becoming vulnerable). In the contemporary world, terrorism is a major security threat in Pakistan. Continuous open electronic media coverage of issues occur with inherent bias. Against this backdrop, the role of media becomes crucial as the media agenda is gradually turning into the public agenda. Electronic media is inherently biases to the opinions of those reporting the situation. Admittedly, media can influence a large chunk of society. Importantly, Pakistan's private TV channels while giving an insight to the audience, intentionally or unintentionally, may drive a negative mindset and give birth to perceived security threats. This paper attempts to ascertain the complex connection between security and the electronic media and also highlights the negative impacts of media on the security of Pakistan.

Recently, the print & television news media have begun to question the future of their industries. From newspaper executives at the New York Times who have asked whether there will be a print version of their paper in ten years, to television news executives who openly speculate on whether there will be network nightly news, the stated cause for alarm is the competitive threat of the Internet. This article looks at the hypothesized shift of news consumption from the traditional media to the online news media. The hypothesized mass migration of news consumption behavior is not supported by the facts. Some migration from offline to online news consumption has occurred, but this number (12 percent direct substitution) is less than many believe. Another 22 percent of U.S. adults have substituted some online news for offline news, but for a substantial portion of this group, the online news media acts as a complement rather than as a substitute. Most significant is the fact that two-thirds of the U.S. adult population have not shifted to online news consumption & appear unlikely to do so. The author also examined the advertising markets for the traditional news media & for the online media & found that online advertising is an imperfect substitute for advertisers. Despite declining television viewership & newspaper circulation, advertising revenues are not only staying with the traditional news media but are also increasing, albeit slowly. The author has found no major impact on the economics of the news industry due to the online news media. This is not to say that pressures are not being felt, but they are not felt to an extent that warrants predictions of the demise of the traditional news media. Tables, Figures. [Reprinted by permission of Sage Publications Inc., copyright 2006 by the President and the Fellows of Harvard College.]

Recently, the print and television news media have begun to question the future of their industries. From newspaper executives at the New York Times who have asked whether there will be a print version of their paper in ten years, to television news executives who openly speculate on whether there will be network nightly news, the stated cause for alarm is the competitive threat of the Internet. This article looks at the hypothesized shift of news consumption from the traditional media to the online news media. The hypothesized mass migration of news consumption behavior is not supported by the facts. Some migration from offline to online news consumption has occurred, but this number (12 percent direct substitution) is less than many believe. Another 22 percent of U.S. adults have substituted some online news for offline news, but for a substantial portion of this group, the online news media acts as a complement rather than as a substitute. Most significant is the fact that two-thirds of the U.S. adult population have not shifted to online news consumption and appear unlikely to do so. The author also examined the advertising markets for the traditional news media and for the online media and found that online advertising is an imperfect substitute for advertisers. Despite declining television viewership and newspaper circulation, advertising revenues are not only staying with the traditional news media but are also increasing, albeit slowly. The author has found no major impact on the economics of the news industry due to the online news media. This is not to say that pressures are not being felt, but they are not felt to an extent that warrants predictions of the demise of the traditional news media.

Die Verfasserin gibt einen Überblick über die Allgegenwärtigkeit elektronischer Massenmedien in den USA und über Inhalte und Effekte dieser Medien. Sie zeigt, wie die elektronischen Massenmedien in ihrer Interaktion mit Familie und Gesellschaft politisches Lernen und politische Sozialisation verändert haben. Die Verfasserin fordert ein neues Sozialisationsmodell für das Elektronikzeitalter, das die politischen Einflüsse der elektronisch aufgeladenen Gesellschaft im Kontext der vielen verschiedenen Faktoren abbildet, die die Sozialisation junger Menschen beeinflussen. Das rückläufige Interesse von Studienanfängern an Politik unterstreicht die Notwendigkeit medienpädagogischer und medienkritischer Arbeit im Rahmen der politischen Bildung. (ICE). Die Untersuchung enthält quantitative Daten.