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Die Sprache der Mode, ihre vielfältigen Funktionen als Medium der Kommunikation und ihre Verflechtungen mit Diskursen der Wissenschaft und der Kunst sind Gegenstand dieses Bandes. Die hier versammelten Beiträge zeigen den aktuellen Stellenwert des interdiskursiven Kulturthemas Kleidermode in verschiedenen Disziplinen und seine vielgestaltigen Verflechtungen mit künstlerischen Positionen. Sie fragen nach den Zusammenhängen von Mode und (Post-)Moderne in Literatur, bildender Kunst und Film sowie nach deren gesellschaftlichen Implikationen. Dabei werden neue Perspektiven auf die Verhandlung von Mode entworfen, die als transkulturelles Phänomen zwischen Kunst und Kommerz sowie zwischen Museum und Markt angesiedelt ist.

Main description: Was ist Mode? Wozu Mode? Seit Jahrhunderten erklären Theoretiker auf unterschiedlichste Weise dieses facettenreiche Phänomen, das die modernen Gesellschaften prägt wie kaum ein anderes. Der Reader versammelt eine repräsentative Auswahl von modetheoretischen Originaltexten vom 19. Jahrhundert bis in die Gegenwart, die mode- und diskursgeschichtlich eingeordnet und erläutert werden. Ein Schwerpunkt liegt auf der Gegenwart des alles andere als oberflächlichen Phänomens. Der Band ist ein unverzichtbares Arbeitsbuch für Studium, Lehre und Forschung, für Modepraktiker und Modetheoretiker.

"The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies"--

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Fashion changes societies, and is also itself shaped by multiple socio-cultural processes, including processes of globalization. At the same time, fashion scholarship is not only speaking about and seeking to understand fashion, but is also actively formulating ideas, assumptions and understandings as to what fashion can be, and where in history and in which geographical locations fashion can be found. This paper addresses the increasingly complex question of the nature of fashion in a globalized and increasingly interconnected world. Arguing for a radical, "punk," attitude toward fashion scholarship, and a concomitant rethinking of fashion, we suggest an approach that goes beyond academic and political fashions, drawing upon historical scolarship and examples. For while it is strikingly obvious that fashion is a global and globalized phenomenon, its specific character, and indeed its geographical locations and origins, remain contested. Drawing inspiration from the ancient Greek historian Polybius, and his ideas of an "ecumenical analytical" approach to studying world-wide phenomena, we reflect upon the history and current state of fashion studies in what we consider an ecumenical moment, which demands novel insights, but also holds many new opportunities for the field. ; Peer reviewed

Fashion changes societies, and is also itself shaped by multiple socio-cultural processes, including processes of globalization. At the same time, fashion scholarship is not only speaking about and seeking to understand fashion, but is also actively formulating ideas, assumptions and understandings as to what fashion can be, and where in the history and geographical locations fashion can be found. This paper addresses the increasingly complex question of the nature of fashion in a globalized and increasingly interconnected world. Arguing for a radical, "punk", attitude toward fashion scholarship, and the rethinking of fashion, we suggest an approach that goes beyond academic and political fashions, drawing upon history. For while it is strikingly obvious that fashion is a global and globalized phenomenon, its specific character, and indeed geographical locations and origins, remain contested. Drawing inspiration from the Greek historian Polybius, and his ideas of an ecumenical analytical approach to studying world-wide phenomena, we reflect upon the history and current state of fashion studies in what we consider an ecumenical moment, demanding new insights, but also holding many opportunities for the field.

"This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, members of American sneaker subcultures, popularly known as "sneakerheads" or "sneakerholics", have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them attractive? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology and popular culture"--

Kann Mode queer sein?Das Kombinieren von Kleidern, Accessoires und Stilen ist längst zur modischen Norm geworden und Unisex zum Trend urbanen Mode-Designs. Lässt sich das Konzept von Queerness angesichts der unentwegten Normierungen des Modesystems also überhaupt auf Mode beziehen? Wenn das Handeln mit Artefakten und Stilen ständig Bedeutungen verschiebt und neu konstituiert, hat es dann vielleicht auch das Potential, Gender- und andere Codes uneindeutig zu machen und in Bewegung zu bringen?Erstmals im deutschen Sprachraum präsentiert der Band systematische Reflexionen und exemplarische Analysen zum Verhältnis von Queerness und Mode und eröffnet damit der Mode- sowie der Gender-/Queerforschung neue Perspektiven.

"Why is fashion "in fashion" in museums today? This timely volume brings together expert scholars and curators to examine the reasons behind fashion's popularity in the twenty-first century museum and the impact this has had on wider museum practice.Chapters explore the role of fashion in the museum across a range of international case studies including the Costume Institute at the Metropolitan Museum of Art in New York, The Fashion Museum at Bath, ModeMuseum in Antwerp and many more. Contributions look at topics such as how fashion has made museums accessible to diverse audiences and how curators present broader themes and issues such as gender, class and technology innovatively through exhibiting fashion. Drawing on approaches from dress history, fashion studies, museum studies and curatorship, this engaging book will be key reading for students and scholars across a range of disciplines"--

"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour"--

"Drawing on extensive archival research and interviews, this book delves into the rich world of Ghanaian fashion, demonstrating how, over time, local dress styles and materials have been fused with global trends to create innovative, high fashion garments that reflect a distinctly Ghanaian cosmopolitanism.

Ghana has a complex and diverse fashion culture which was in evidence before independence in 1957 and has continued to grow in reputation in the postcolonial period. In this book, Christopher Richards reflects on the contributions of the country's female fashion designers, who have employed fashion to innovate existing, culturally relevant dress styles, challenge gendered forms of dress, and make bold statements regarding women's sexuality. Treated as artworks, the book examines specific garments to illustrate the inherent complexity of their design and how fashion is often embedded with a blending of personal histories, cultural practices and global inspirations.

Reflecting in particular on the works of Laura Quartey, Letitia Obeng, Juliana Kweifio-Okai, Beatrice Arthur, and Aisha Ayensu, this book makes an important and timely contribution to art history, fashion studies, anthropology, history, women's studies and African Studies."