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The essay problematizes the incorporation of LGBTI rights promotion into the US and EU foreign policies. First, the paper examines the two actors' key documents, speeches, and policies devoted to the promotion of LGBTI rights abroad, the similarities and differences between the two actors' approaches, attending to the tendencies of their evolution and the ongoing development. Second, the article discusses the internal conditions in target countries that are conducive to the success and failure of international support of LGBTI rights. Finally, the study makes a critical overview of the measures that are argued to be necessary to increase the efficiency of LGBTI rights promotion in countries with most negative current trends in and/or poorest records on LGBTI rights.

The essay problematizes the incorporation of LGBTI rights promotion into the US and EU foreign policies. First, the paper examines the two actors' key documents, speeches, and policies devoted to the promotion of LGBTI rights abroad, the similarities and differences between the two actors' approaches, attending to the tendencies of their evolution and the
ongoing development. Second, the article discusses the internal conditions in target countries that are conducive to the success and failure of international support of LGBTI rights. Finally, the study makes a critical overview of the measures that are argued to be necessary to increase the efficiency of LGBTI rights promotion in countries with most negative current trends in and/or poorest records on LGBTI rights.

The article aims to assess a change in the EU's soft power in the Western Balkan and Eastern Partnership states in the light of the crises the bloc has undergone in recent years. Generally agreeing with the common argument that the EU's attractiveness for those countries has decreased, the author challenges the popular wisdom that such a decrease is likely to reverse those states' pro-EU foreign policy orientations. To prove it, the author applies Joseph Nye's and Alexander Vuving's "power currencies" approach to operationalize soft power, considering the bloc's attraction as a combination of "brilliance" (the actor's relationship with its work), "benignity" (the actor's relationship with other actors) and "beauty" (the actor's relationship with values and ideas). Elaborating on the crises' influence on each of these currencies, the author shows that their lessening, first, has mainly taken place in absolute rather than relative terms, so the EU's attractiveness remains strong compared to that of its competitors, and second, it has primarily affected the bloc's soft power potential rather than its actual behavior towards the target countries.

The paper problematizes the national soft power strategies of authoritarian states arguing that many of their features stem from those countries' political regime. In particular, the author focuses on such features as actors involved in soft power policies, the public media's international and domestic rhetoric, the presence or absence of ideological commitments, strategies' proactiveness/reactiveness as
well as their long- and short-termness. The author presents his argumentation in a fashion similar to what is called theory-building process tracing: first, he shows causal links between an autocratic political regime and each of those features, and then illustrates them with relevant examples taken from case studies and media publications on the soft power strategies of contemporary Russia and China.

O presente artigo problematiza a incorporação da promoção dos direitos LGBTI nas políticas externas dos EUA e da UE. Em primeiro lugar, examina os principais documentos, discursos e políticas dos dois atores sobre à promoção dos direitos LGBTI no estrangeiro, e as semelhanças e diferenças entre as abordagens de ambos, atendendo às tendências da sua evolução e desenvolvimento contínuo. Em segundo lugar, o artigo analisa as condições internas nos países alvo que são propícias ao sucesso e ao fracasso do apoio internacional aos direitos LGBTI. Finalmente, o estudo apresenta uma visão crítica das medidas que são consideradas necessárias para aumentar a eficiência da promoção dos direitos LGBTI em países com tendências atuais mais negativas e/ou com historiais mais pobres sobre os direitos LGBTI.

The paper advances a realist analytical model for case studies of national soft power policies. First, it argues that for the purposes of realist analysis, a soft power policy must be considered as a rational strategy pursued under the conditions of competition. Furthermore, it emphasises the importance of taking into account the specificities of the recipient state as well as the fact that a soft power strategy is targeted at both its elite and its public. In addition, the article substantiates the necessity to draw a clear-cut distinction between soft power sources and instruments and shows possible shortcomings that research can have should this distinction fail to be made. Finally, the paper discusses the impact of a competitor's presence on a soft power strategy and specifies the terms under which disregarding this impact may engender a wrong conclusion.