Article(electronic) SSRN2024

Integrating Neuro-Psychological Habit Research into Consumer Choice Models

In: The Wharton School Research Paper

Webb, Ryan; Fong, Jessica; Mazar, Asaf; Levine, Julia; Wellsjo, Alexandra Steiny; Natan, Olivia; Zhao, Clarice; Lally, Phillippa; de Wit, Sanne; Odoherty, John; Ching, Andrew T.; Thomadsen, Raphael; Osborne, Matthew; Landry, Peter; Bouton, Mark; Wood, Wendy; Camerer, Colin

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