Book(electronic)1996

Politics, media, and modern democracy: an international study of innovations in electoral campaigning and their consequences

In: Praeger series in political communication

Swanson, David L.; Mancini, Paolo

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Abstract

This important new text brings together an outstanding group of international scholars to look at the current state of electoral politics around the world. Elements of the modern (or American) model of election campaigning have been adopted in many countries in recent yearsÑincluding the use of mass media, the personalization of campaigns, use of public opinion polls, and a general professionalization of campaignsÑand conditions would seem to favor the spread of that model. Contributors to this volume, from established democracies, new and restored democracies, and democracies facing destabili

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